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August 27, 2007

Table of Contents

The Nonlinear Editor: WEVA Expo 2007
Sony Introduces Entry Level Shoulder-Mount Professional HDV Camcorder
VASST Releases TrakPaks, Royalty-Free Soundtrack Construction Poster
16x9 Inc. Introduces Bebob Box-HVR for Sony HVR-DR60
Focus Enhancements Announces Availability of High Performance HX-2 HD/SD Video Switcher
Rolling Out the Red Carpet for Microboards' New Disc Printer Offering
OWC Lowers Price On Award-Winning Blu-ray Drives
Toshiba Introduces 320GB 2.5" HDD to Headline Broad Offerings in Three New Mobile HDD Families
Adobe Extends Web Video Leadership with H.264 Support
Global Discware, Inc. Launches Disc Studio

The Nonlinear Editor: WEVA Expo 2007

I think I look forward to our industry’s tradeshows as much as anyone (especially since I’m one of those lucky enough to go to both), but I must admit that WEVA Expo 2007 wasn’t foremost in my mind in the days preceding the show, when I was on vacation in Boston with my family. Granted, I did have lunch with WEVA Hall of Fame inductee-to-be Hal Slifer, and had the opportunity to tour his Newton, Massachusetts studio, where Hal and his senior producer Dina Carducci were putting the finishing touches on Hal's WEVA Expo presentation. And Hal did—under non-disclosure agreement, of course—reveal the good news that he and fellow NPVA member Michael Kolowich were due to receive two of WEVA’s most prestigious honors at Monday’s opening night banquet (Kolowich, the official videographer of ex-Massachusetts governor Mitt Romney’s presidential campaign, took home WEVA’s Bob LeBar Vision Award). But except for seeing Hal and hearing the good news about Michael, WEVA Expo was as far from my mind as Boston is from WEVA’s newly reclaimed Bally’s Las Vegas venue.

Until my last day in Massachusetts, that is, when I took my 3 1/2-year-old son to the IMAX theater at Boston’s dazzling Museum of Science for a feature called Dinosaurs Alive!. We’ve sampled just about everything the modern dino-documentary world has to offer on the small screen, and even in my decidedly non-IMAX-like living room, the CGI and compositing work in those shows is state-of-the-art and frighteningly lifelike.

But this feature—besides being projected onto a five-story dome screen—offered something more that compelled the EventDV editor in me. Intermingled with those wonderfully fabricated late-Cretaceous reptiles were antique photos and actual film footage of early 20th-century dinosaur digs in the Gobi desert of Mongolia, led by legendary paleontologist Roy Chapman Andrews.

So what got me thinking about WEVA Expo as the drama unfolded in the IMAX dome? Besides the obvious, that is? It was the fact that the “old footage” I was seeing was either (as I suspected at the time) a brilliant, old-film-effect fake—a feat of technological mastery every bit as remarkable as that roaring, romping T-Rex—or, as I discovered when I read up on Dinosaurs Alive! after the fact, brilliantly restored artifacts of what must be one of the earliest and most significant event video shoots on record, thanks to two adventurous filmmakers and their 225-pound cameras. Seems to me our industry’s evolution started way earlier, and with much heavier burdens than most of us have imagined. And 28-year videography veterans like Hal Slifer think they had it tough.

What we think of as mainstream event video today is far removed from shooting paleontological digs, but that type of work is certainly within the penumbra of our field. And the odds are if you’re not a paleontologist, a three-year-old, or an amateur paleontology buff, old bone-digging footage isn’t what winds your clock. But anyone who’s hung on to a personal event video through the course of their lives knows just as well the power of preservation.

Of course, that’s not really what we assemble at shows like WEVA Expo to talk about, besides how to communicate that power to clients. As much as Expo is about learning from the best and brightest in the industry how to harness the power of event video to preserve memories, it’s even more about how videographers can harness its power to make more money. One of the best sessions I attended at this year’s back-at-Bally’s Expo (what a relief to have contiguous session-and-exhibit space again) was a panel discussion titled “Make More Money By Offering These Profitable Add-On Productions/Services.” I chose it over some fierce same-slot competition because of the mix of panelists: David Robin, Randy Stubbs, 2007 Hall of Fame inductees Kris Malandruccolo and Hal Slifer, David Hohenthaner, and Mike Nelson, and moderator Natalie Neal.

I was particularly interested to see Hohenthaner (whose VHVideo.com, incidentally, along with Blue Skies Cinema, cleaned up at the CEAs again this year) and Nelson face off, since they’ve taken diametrically opposite stances on the push toward HD. But even more interesting, as it turned out, was to see another HD adopter, David Robin, explain his recent gravitation toward 8mm and 16mm film. Most telling, though, was how little the session, ultimately, had to do with technology and how much with creativity and salesmanship, with Malandruccolo leading the discussion away from moving pictures altogether with her Heritage Makers storybook initiative, and Nelson delivering the real sales kicker: “I don’t like calling these products ‘add-ons’ or ‘up-sells’ because that sounds like you’re selling people things they don’t want or need. A responsible salesman finds out what a customer needs and sells it. If a bride comes in asking for less than what she needs, you’re doing a service by selling her more.”

I also caught great and informative sessions by Alan Naumann (“Beyond the Memorial Video”) and Eugene DiFrancesco (“Advanced Broadcast Camera Techniques”—somebody please give that man two hours next year!), two videographers I’ve known for some time but inexplicably missed at previous conferences. One of the more interesting session-related developments was Dave Williams floating out a trailer for his “Expand? Hire an Editor! But Wait...” seminar a week or so before the show. That’s something any videographer/speaker can pull off, and here’s hoping we see more of that in the future.

And it was great to see WEVA expanding on its 2006 initiative to include Spanish-language sessions from Luis Ponce and others to accompany the public launch of WEVA Latino—and following up on recent WEVA events in Australia and Italy (and aniticipating a September 24-25 event in Toronto) that are making good on the association’s claim to “International” status. All works in progress, to be sure, but anyone who thinks our industry is done evolving—or worse, has eschewed evolution in their own work or business—really needs to pay more attention.

Stephen F. Nathans is editor-in-chief of EventDV.

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Sony Introduces Entry Level Shoulder-Mount Professional HDV Camcorder

Sony is introducing an entry-level professional HDV camcorder with a shoulder-mount design, bringing the benefits of HD production to a wider range of users. The new HVR-HD1000U model is targeted toward wedding videographers, freelancers, and educational video creators, offering them more versatility and more opportunities for generating business with a moderately priced camera.

"Our professional HDV camcorders are designed to offer customers high-definition shooting capability, along with maximum revenue-generating opportunities at a modest investment," said Bob Ott, vice president of marketing for professional video products at Sony Electronics. "With its shoulder-mount design, this new camera brings affordable HD capabilities to a broader range of pro shooters."

The HVR-HD1000U model supports both the HDV and the standard-definition DV formats. In DV mode, the unit can work exclusively as a DV camcorder, allowing users to maintain their current DV workflow without any disruptions. When needed, the camcorder can be instantly switched to high-definition mode.

The HDV format allows users to shoot approximately 60 minutes of HD video on a 6mm cassette tape. Sony's highest-quality 6mm videotape, DigitalMaster, is the recommended professional media for HDV applications. These 63-minute cassettes (model PHDVM63DM) use Sony's AME (Advanced Metal Evaporated) II technology and features dual-active magnetic layers.

The new camcorder also has several down-conversion modes that output converted standard-definition signals to users' current SD production systems, including displays and DV non-linear editing systems, while retaining an HD master tape for future use.

The camcorder adapts to a wide range of shooting situations and features a high-end Carl Zeiss Vario-Sonner T* 10x optical zoom lens to help reduce reflection. The Super SteadyShot (optical) feature of the unit is an image stabilizer using an active optical lens method that helps avoid any deterioration in image quality. The lens itself shifts vertically and horizontally to compensate for the polarized light axis in real-time.

The HVR-HD1000U camcorder uses Sony's 1/2.9-inch ClearVid CMOS sensor system with its unique pixel layout rotated 45 degrees to provide higher resolution and sensitivity.

The camcorder's photo creation functions can produce photo data for DVD jacket designs, website content, news, photo albums and other applications.

Users can capture up to 6.1 mega-pixel still images in Photo mode. In addition, it can capture up to 4.6 mega-pixel still images even while HD video is being recorded. For added flexibility, the new camera can capture still images from any moment of HDV recording in print-ready quality of up to 1.2 mega-pixels.

The camcorder also has a new configuration with an LCD monitor and an electronic view finder (EVF). The LCD monitor is in front of the camera operator when the camcorder is shoulder-mounted, and it is attached to the EVF level. This unique layout enables traditional EVF monitoring, as well as LCD monitoring for the operator even while the camcorder is held on the shoulder.

"The 180-degree tilt mechanism allows for LCD monitoring when the camcorder is held in a high- or low-angle position," Ott said. "The 360-degree swivel mechanism will allow LCD monitoring from the front, right or even left of the camcorder so that a reporter or a director can monitor what is being captured by the camcorder."

The "Smooth Slow Rec" function allows users to perform slow-motion playback by capturing images at four times faster than the normal field rate (240 fields/s). In this mode, quad-speed images are captured for three seconds, stored in the camcorder's built-in buffer memory, and then recorded to tape (in either the HDV, DVCAM, or DV formats) as slow-motion pictures lasting 12 seconds. When using this function, Ott said the resolution of the camera image is decreased.

The Super NightShot function of the new model uses a built-in infrared light emitter to record objects in zero lux light levels and to allow night-time monitoring and surveillance. A multi-function assignable lens ring is located on the lens unit, and any one of the following functions can be assigned to the ring for easy adjustment: focus (default), zoom, brightness, shutter, auto exposure shift and white balance shift.

Other features include up to 10 hours operation using an optional NP-F970 battery, a range of digital I/O (HDMI, i.LINK®, USB, Memory Stick Duo slot), supplied external stereo microphone (ECM-PS1), and a multi-language menu.

The HVR-HD1000U camcorder is planned to be available in December, at a suggested list price of less than $1,900.

www.sony.com/hdv

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VASST Releases TrakPaks, Royalty-Free Soundtrack Construction Poster

VASST (Video, Audio, Software, Support, Training), a leading provider of resources, software and training for multimedia professionals and hobbyists, today released their latest product offering, VASST TrakPaks, Volumes 1-4. VASST TrakPaks are modular, royalty-free music packages with themes and variations that can be mixed and matched with ease to build custom soundtracks for radio/TV, film, video, podcasts, and more.

Perfect for Apple Soundtrack, GarageBand, Adobe SoundBooth, Adobe Premiere, Avid Xpress, Avid Liquid, Sony Vegas, ACID, Cinescore, or users of virtually any NLE or DAW system. Eeach music library offers thousands of musical scoring combinations. It doesn’t take a musician to understand TrakPaks.

Users can just drag and drop blocks -- beginnings, endings, and seamlessly loopable middle sections to match a production's message and timing. TrakPaks offer enough variations to keep the soundtrack interesting including accents for special emphasis. There’s no software to learn, no esoteric concepts to grasp, and no extra rendering steps. This music is ready to go right out of the box. There is no need to mess with single-instrument loops, third-party software, or other roadblocks that get in the way of creativity.

Current TrakPaks include the following:

  • TrakPak Vol. 1 - Pianos and Pads
  • TrakPak Vol. 2 - Guitar & Pads
  • TrakPak Vol. 3 - Static Impulse Vol. 1
  • TrakPak Vol. 4 - Hall of Shadows

More info can be found at http://www.vasst.com/search.aspx?category=TrakPak.

Pricing and Availability:

  • Price: $89 each
  • Limited Time offer: All 4 Volumes for $200
  • Shipping now. Order at www.vasst.com

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16x9 Inc. Introduces Bebob Box-HVR for Sony HVR-DR60

16x9 Inc. has introduce Box-HVR from Bebob Engineering, an ingenious new mounting system for adding Sony’s HVR-DR60 portable hard disk recorder. Developed specifically to complement popular Sony camcorders like the HVR-V1U and HDR-FX7, HVR-Z1U and HDR-FX1, and DSR PD150/170, this compact, lightweight cage-style carrier attaches unobtrusively underneath the camera between the baseplate and tripod plate. The system’s smooth-glide drawer is tailored to cradle the HVR-DR60 and hold it firmly in place. Fully extended, it provides fast and easy access to the recorder’s display screen and controls. A convenient quick-lock mechanism anchors the drawer open. When not in use, the drawer simply slides back inside the carrier and automatically locks in position. In addition, the Box-HVR drawer provides space for mounting the camera’s NPF battery, just behind the hard drive recorder. A 7.2V outlet is supplied for use with an external power supply.

To add a mattebox for shading and light control – or Bebob’s Foxi remote focus/iris control – a new Box-15 option is also available, which enables mounting of standard 15mm support rods to the front of any Bebob Box carrier. A conveniently located central thumbscrew allows for quick and easy horizontal/vertical adjustment of the rods to accommodate different camera models. The Box VCT-14 option can be added to allow use of a Sony VCT-14 or Panasonic SHANTM700 tripod adaptor plate, for quick switching between the DV camcorder and a shoulder-held camera.

For more information on the Bebob Box series, including the Box-FS holder for FireStore portable HD recorders, go to www.16x9inc.com.

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Focus Enhancements Announces Availability of High Performance HX-2 HD/SD Video Switcher

Focus Enhancements Inc (NASDAQ: FCSE), a worldwide leader in media management and Ultra Wideband (UWB) wireless technology, announced the immediate availability of the HX-2 HD/SD Video Switcher. The HX-2, along with the HX-1 Portable HD Video Switcher, offers broadcasters and video professionals the highest quality switching and video effects available today. From live outside broadcasts, to inside production shoots, the HX line is the ideal solution for news/sports broadcasters, production studio owners, educators, and video directors for places of worship.

The HX-2 features eight HD-SDI or SD-SDI inputs, in addition to external key and fill inputs for down stream key sources such as character generators, or logo inserters. Easy to set up and operate, the high performance switcher supports full 10-bit internal processing to meet the highest broadcast standards. The HX-2 also offers switchable HD/SD operation, six separate outputs, an external DSK input, chroma key functionality, auto or manual mix/wipe operation (with eight different wipe patterns) and a 2D DVE.

Already shipping, the HX-1 switcher offers four HD-SDI inputs with active loop-through on all inputs, as well as dual HD-SDI outputs for program, preview, and effects monitoring. With ultra-portable and rugged form factors, both the HX-1 and HX-2 are ideally suited for demanding and space-constrained environments such as broadcast OB vans, studios, and rental houses.

“The HX-1 Switcher has received an enthusiastic response and positive feedback from the field,” said Matt McEwen, senior product manager for Focus Enhancements. “With eight HD-SDI or SD-SDI inputs, the HX-2 provides our customers with a new level of versatility for their HD and SD productions — making it a great addition to our growing lineup of HD production tools.”

HX-2 features include the following:

  • 1080i 50/60 or 525/60 operation
  • Portable control panel and 1RU main chassis
  • 2D DVE functionality includes transition squeeze, slide and mosaic.
  • Extensive Chroma Key and DSK control options
  • Auto transition and auto key on adjustable from 1 frame to 3 seconds.
  • A/B bus or Flip-Flop operation
  • Adjustable background and border color
  • Adjustable frame store on each channel
  • Adjustable aspect ratio and position attributes for circle and square wipes
  • A/B bus indicated by LED and separate video effect bus
  • BB or Tri Level Sync input with loop through
  • LCD Status display
  • Dual Tally Output (Red/Green)
  • Professional metal construction with back-lit channel buttons and high quality take bar.

Priced at $19,995 US MSRP, the HX-2 HD/SD video switcher is available through Focus Enhancements' worldwide dealer and distributor network. The HX-1 HD video switcher is available at $10,995 US MSRP. For more information, visit www.focusinfo.com.

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Rolling Out the Red Carpet for Microboards' New Disc Printer Offering

Boasting advanced HP Inkjet Technology, the new CX-1 Disc Publisher and PF-3 Print Factory from Microboards have been designed with in-house disc production in mind. Organizations that depend on Microboards products for distributing their content will welcome the strong recording and printing specs and affordable price point. Even recreational users will hail the advances in the Microboards line as a breath of fresh air for the duplication industry.

The desktop design supports a 100-disc capacity, the highest (4800 dpi) print resolutions, and continues Microboards tradition of low ink cost. Built into the compact chassis is an enhanced robotics system that ensures reliable disc loading.

The PF-3 is a print-only device that connects to a PC via USB 2.0, and offers high-speed printing of CD, DVD, and Blu-ray discs. The CX-1 combines all of the features of the PF-3 printer with a high-speed DVD/CD recorder and software suite for creating print & record jobs. Both come with intuitive label-design software.

Users will also find new software features that improve the duplication experience, including low ink warning to prevent disc waste, basic auto label calibration for speeding up out-of-box setup, and a host of other engineering improvements to the printing and recording software, all designed for robust use in the mid-volume market. “We continue to innovate around the needs of our core set of customers”, said John Westrum, Microboards’ Chief Technology Officer. “We are very conscious of the needs of the church, school, boardroom, video post house, and service bureau.”

The offering represents the latest in a flurry of new products based around HP Thermal Inkjet technology. “Our intention is to marry the latest and greatest in HP technology with our disc production equipment, so we reach the needs of an even broader set of users”, says Westrum. “So you can expect more exciting product announcements before 2007 is even over.”

The units will ship by the end of August, from Microboards headquarters in Chanhassen, Minnesota. They will be available through Microboards’ channel of value-added resellers. Both come with a 1-year warranty. The PF-3’s street price will be around $1895, and the CX-1’s street price will be around $2,095.

More information is available at www.microboards.com.

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OWC Lowers Price On Award-Winning Blu-ray Drives

Other World Computing (OWC) http://www.macsales.com, a leading Mac and PC technology company, announced today that it has lowered the price of its new award-winning OWC Mercury Blu-ray Internal and External Drive Solutions, priced now starting at $499.99 for internal and $599.99 for external drives. Winner of the American Photo 2007 Editor’s Choice Award for Best Storage Products, the OWC Mercury Blu-ray Drive is a FireWire/USB2 Plug & Play Blu-Ray Burner + DVDRW/CDRW that is 100% compatible with any Windows or Mac system with an available IDE/ATAPI bay port (for internal drives), or any FireWire or USB 2.0 system port (for external drives).

The OWC Blu-ray drives are the ideal solution for consumers with large amounts of data to archive or retrieve using optical media -- perfect for high-definition or other video, large photo, music, and data files. The Blu-ray drives read and write Blu-ray, DVD, DVD-RAM, CD and virtually every optical media. The drives provide the advantages of Blu-ray, including high-capacity storage (up to 50GB per disc) for write-once or rewriteable media at a burn speed of 24X, full high-quality HD Picture, and Surround Sound capabilities.

Blu-ray, the next generation of storage technology developed by Sony, gives you the freedom to create home movie and photo memories on long lasting discs with the highest video resolution now available on the market. Blu-ray has a broad base of industry support, with seven of the eight major movie studios and leading consumer electronics and IT hardware manufacturers providing a broad selection of Blu-ray disc products.

OWC Blu-ray Drive Features

  • Burn up to 50GB of data or high-definition video per Blu-ray disc or up to 8.5GB using standard DVDs.
  • True Plug & Play, it’s never been easier to get started creating your own DVDs.
  • Supports FireWire and USB 2.0 (USB 1.1 backwards compatible) ports!
  • Includes two 25GB Blu-ray media discs.
  • Available bundled with full retail version of Toast 8 DVD/CD Authoring software.

Priced at $499.99 for OWC Mercury Blu-ray Internal Drives (with standard IDE/ATAPI interface) and $599.99 for External Drives, these solutions are available with the full retail version of Toast 8 DVD/CD Authoring software (with Blu-Ray Support), two 25GB Blu-ray media discs, and are covered under a 1 year warranty. All External drive solutions also include all required connecting cables.

The OWC Blu-ray drive solutions are available immediately from OWC. For more information, go to http://eshop.macsales.com/shop/optical-drives/Blu-Ray/.

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Toshiba Introduces 320GB 2.5" HDD to Headline Broad Offerings in Three New Mobile HDD Families

Toshiba Storage Device Division (SDD), the industry pioneer in small form factor hard disk drives (HDDs), today announced the world’s first 320GB1 2.5-inch HDD, as the lead product in a new series of 5,400 RPM notebook drives. The company also expanded into the high-end 7,200 RPM performance class with a family of products offering up to 200GB capacity.

Toshiba's new 5,400 RPM 2.5-inch HDDs feature capacity points from 80GB to 320GB, using both 120GB-per-platter and 160GB-per-platter designs in the MK-46GSX and MK-52GSX families, respectively. The high-end 7,200 RPM MK-49GSY series features capacity points of 80GB to 200GB. All three families support the Serial ATA interface at a 3.0 Gbps data transfer rate, and free-fall sensor options are available on select models.

This broad lineup of storage solutions for information technology (IT) and consumer electronics (CE) OEMs is based on an extensible platform that incorporates a shared architectural base and common components. Leveraging this platform enabled Toshiba’s development teams in the United States and Japan to bring products to market quicker and provided more manufacturing flexibility to meet changing customer demands.

By utilizing the latest head and media technologies, the extensible platform architected by Toshiba will provide the fastest native transfer rates yet achieved in mobile 2.5-inch products – a key factor in overall drive performance.

“Our global collaboration and new architectural platform greatly accelerated our ability to deliver industry-leading 2.5-inch capacity, while introducing a broad array of 2.5-inch product offerings,” said Scott Maccabe, vice president and general manager of Toshiba Storage Device Division. “Toshiba's engineering innovation has positioned us competitively for the future and demonstrates our long-term commitment to addressing the growing demand for capacity and feature-rich storage solutions for digital data, as end users continue to embrace video and multimedia applications.”

Toshiba successfully orchestrated a collaborative design effort with the company's design teams at the Storage Design Center in Fremont, Calif., and the Ome, Japan, development center to bring this lineup to market. Using Toshiba's innovative extensible platform approach, designs for these new product families feature commonality in fundamental HDD components such as heads, media, ASICs and firmware. In addition to accelerating the development schedule, extensibility increases manufacturing efficiencies and speeds up the OEM qualification process, giving Toshiba a solid foundation for future technology introductions.

The company’s 2.5-inch HDD lineup now spans from the ultra-power-conservative segment with the existing 200GB 4,200 RPM MK2035GSS, to the mainstream market with the new 5,400 RPM MK-GSX series and, finally, to the high-performance category with the new 7,200 RPM MK-GSY offering. Toshiba is well-positioned to deliver the right capacity and performance options to meet the needs of IT and CE manufacturers for mobile PCs, compact external storage devices, personal video recorders, gaming consoles, converged TVs, printers, point-of-sale terminals, media centers and audio/video editing systems.

Toshiba’s new HDD families are RoHS3 compliant and will begin production in the fourth quarter of 2007. For more information about Toshiba’s line of 2.5-inch HDDs, visit www.toshibastorage.com.

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Adobe Extends Web Video Leadership with H.264 Support

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest update for Adobe® Flash® Player 9 software, code-named Moviestar, which includes H.264 standard video support – the same standard deployed in Blu-Ray® and HD-DVD® high definition video players – and High Efficiency AAC (HE-AAC) audio support, as well as hardware accelerated, multi-core enhanced full screen video playback. These advancements will extend Adobe’s leadership position in Web video by enabling the delivery of HD television quality and premium audio content through the ubiquitous Adobe Flash Player and pave the way to expand rich media Flash experiences on the desktop and H.264 ready consumer devices. The latest update for Adobe Flash Player 9 will be available in beta for immediate download later today on Adobe Labs at http://labs.adobe.com.

With H.264 encoding already available in Adobe Premiere® Pro and Adobe After Effects® software, H.264 playback is now enabled in Adobe Flash Player, and will be supported by the Adobe Integrated Runtime (AIR) and applications developed with Adobe AIR™ software, including Adobe Media Player™. Adobe AIR is a cross-operating system application runtime that enables developers to use their existing skills to build and deploy rich Internet applications to the desktop. The Adobe Media Player, which leverages Adobe’s Emmy® Award winning Flash architecture, delivers engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets.

“Adobe is committed to providing a seamless creation-to-playback solution that allows creatives and developers to produce video and rich-media once, and then deploy that content across the widest array of distribution and playback environments,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “Already a broadly adopted industry standard, the inclusion of the H.264 codec in Adobe Flash Player, Adobe AIR, the Creative Suite® product line, and the upcoming Adobe Media Player will accelerate customer workflows, enabling the creation and repurpose of high-quality Web video content without extra development costs.”

Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, as well as a wide range of devices. Today, both live and on demand television shows are being delivered online with video that can be viewed using Adobe Flash Player, and the technology also powers the video capabilities of social networking sites such YouTube and MySpace. As Adobe expands Flash experiences outside the Web browser, content can be shared across different devices and people can get great video experiences on the video players of their choice, including the upcoming Adobe Media Player. Consumers can also stream user-generated content such as home movies from Adobe Premiere® Elements with Adobe Flash Player and play video movies on handheld, portable devices.

“MTV Networks has consistently led the industry in making its popular music, entertainment and comedy programming available everywhere so our audiences can stay in touch with all the great content they love from CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, Spike and VH1,” said Nick Rockwell, senior vice president and chief technology officer for MTV Networks. “Flash is an important part of that strategy and Adobe’s support of H.264 in Adobe Flash Player, Adobe AIR and the upcoming Adobe Media Player will ensure that we continue to deliver high-quality video to our diverse audiences who expect it.”

Content developers can reduce the cost of encoding and preparing data for distribution with H.264 and HE-AAC support in Adobe Flash Player, since these standards are already integrated into their existing authoring workflows. In addition, Adobe is working with an ecosystem of video encoding partners to expand rich media Flash experiences that already support these standards.

The public beta version of the update to Adobe Flash Player 9 software, code-named Moviestar, which includes H.264 and HE-AAC functionality, will be available later today as a free download from Adobe Labs at http://labs.adobe.com. The final release is expected to be available via update in the fall. Demonstrations of Adobe Flash® Media Server and Adobe Flash Media Encoder supporting the new codecs will be held during the IBC 2007 at the RAI Exhibition and Congress Center in Amsterdam, September 7- 11 (Stand 7.721) and again at the Adobe MAX conference in Chicago, which begins September 30th.

www.adobe.com

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Global Discware, Inc. Launches Disc Studio

Global DiscWare, Inc., a leading provider of CD/DVD/ Blu-ray disc publishing solutions announced today the launch of Disc Studio™ 4500 Series disc publishing systems. The first product in the Disc Studio(tm) 4500 Series includes the new high performance HP SI1000 Inkjet system from Hewlett-Packard's Specialty Printing Systems Division with four CD/DVD or Blu-ray recorders. The system has a 500 disc capacity, is combined with the GDW Atlas™ browser-based software, and features automated robotics for on-demand disc production. "The Disc Studio™ 4500 Series provides the optical disc publishing industry with a solution that delivers enterprise value at a mid-level price,” said Larry Robertson, VP of Engineering at Global DiscWare. “This solution is loaded with the integration capabilities which allow the flexibility to scale businesses needs as their production levels change or they take new business avenues.”

The Disc Studio™ 4500 Series’ design and capabilities are the first in a line of many products to combine the best of Global DiscWare’s innovative software solutions, the recently acquired R-Quest Technologies team’s automated robotics engineering, and the partnership with HP using an advanced embedded Inkjet engine solution. “There is quite a buzz in the industry over the release of the Disc Studio Series. The Disc Studio meets all the requirements of today’s demanding disc publishing market: faster printing, lower cost per print, and high quality engineering - all while having the advanced features needed to meet the growing needs of the on-demand market,” said Jim Filkins, VP of Sales for Global DiscWare, “Further, the Disc Studio, by offering the most dynamic software package and highest disc capacity in the industry, is very affordable. The Disc Studio™ with an embedded HP SI1000 boasts an MSRP of $12,995.00. New water resistant inkjet printable surfaces, which also create a thermal like glossy finish, will impact the market dramatically over the next year. As availability increases and prices decrease for this media type, the Disc Studio containing new HP technology will become increasingly significant as an enterprise solution.”

The Disc Studio™ 4500 Series operates with the browser-based, patent-pending software GDW Atlas™ which networks as easy as any copier allowing multiple users access to the publishing systems. Operating system independent with a secure login based system, the Disc Studio™ gives users in markets such as medical, engineering, entertainment, and religion the flexibility and power to create, manage and execute their disc projects. GDW Atlas™ provides tools for essential business requirements such as the following:

  • Production Monitoring
  • Production Scheduling
  • Project Management and Wizards
  • Label Designer
  • System Alerts and Management
  • License Management
  • Administration and Help
  • Integrated Update Management
  • Backup and Restore Management

An addition to the Disc Studio™ 4500 Series product line with an embedded P-55 thermal printer will be released in fall 2007.

www.globaldiscware.com

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