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October 16, 2006

Table of Contents

National Professional Videographers Association (NPVA) Celebrates Its 20th Anniversary
Avid Ships Latest Version of Avid Studio Toolkit
Media 100 Introduces Media 100 Producer and Media 100 Producer Suite Software-Only Editing Solutions
Primera Announces Blu-ray Disc Duplicator and Printer for Video Production, Game Development
16.9 Inc. Introduces New 0.75X Wide Converter for Panasonic HVX200
Digital Hotcakes Releases Home Movie Essentials Vol. 2: Holidays
Red Giant Software Updates Plug-Ins for Intel and Power PC Macs, Final Cut Pro, and Avid AVX
Aleratec Announces Price Reductions for Its LightScribe Publishing Systems
EDIROL Introduces V-44SW Video Mixer/Switcher

National Professional Videographers Association (NPVA) Celebrates Its 20th Anniversary

In 1986, Woburn videographers Joyce and Joe Bertolami of the Joy of Video, along with two other videographers recognized the need to establish standards in the emerging field of wedding and event videography. They determined that the best way to accomplish this goal would be to include like-minded professionals and form an association. In 1986, there were few resources for the wedding and event videographer, so the concept of an association dedicated to this fledgling industry was well received. Realizing the widespread potential of this developing industry, the organization was named the National Professional Videographers' Association (NPVA).

The first meeting was held on August 18, 1986 at the Waltham, Massachusetts Public Library, eight people were present. The NPVA has grown over the past 20 years to over one hundred members. The membership consists of independent video producers and representatives of the various companies that support the video industry. The association has sponsored the Northeast Video Expo and conducts monthly meetings to keep its' members informed and to provide a forum for networking. Its' monthly newsletter, the Viewfinder, is widely distributed and is anticipated each month by videographers throughout the nation. One of the most beneficial events conducted by the NPVA is the Vista Awards competition. This contest challenges the members to improve their videography techniques as well as providing an educational experience for the entire membership. Recognizing that a major tenet of the association is to raise the standards of wedding and event videography, all members are eager to share their knowledge with their colleagues.

On September 18, 2006 a gala celebration was held at the Holiday Inn in Dedham to commemorate this special anniversary. Industry leaders from around the country joined NPVA members as Roy Chapman of WEVA International, the Wedding and Event Videographers' Association, presented the Chairman's Award to our current president, Richard Talmage; Joyce and Joe Bertolami; and the NPVA membership in recognition and appreciation of 20 years of dedication, commitment, education and service to the wedding and event video industry.

At the celebration, current and past board members were recognized for their contributions which have made the NPVA one of the most influential and successful local video associations in the country. In 2004, the NPVA established the honor of Senior Membership, which recognizes consistent attendance and dedication to the Association as well as to the Industry.

In 1982 when Joyce and Joe started the Joy of Video, it was not unusual to have a client wondering whether they would have color and sound on their wedding video. "Several of our couples would say they didn't know anyone who owned a VCR, " Joyce recalls, "so we had to give them credit for having the foresight to have their events captured on video."

Before we started the NPVA we didn't have a good resource for finding the best equipment and for developing the most efficient production and editing techniques. Through the NPVA, members became a united force for creating video excellence and with the strength of one voice are able to call industry representatives with technological questions and suggestions. They are considered valued colleagues in the exciting industry of wedding and event videography.

If you have any questions about membership in the National Professional Videographers' Association or the importance of choosing a videographer for your event you may contact us at NPVA.org.

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Avid Ships Latest Version of Avid Studio Toolkit

Avid Technology, Inc. today announced the availability of version 5.6 of Avid Studio Toolkit, which delivers significant enhancements to a set of tightly integrated, industry-leading software applications, including Avid 3D, Avid FX, and Avid DVD by Sonic. Avid Studio Toolkit is the first multi-format solution for simultaneous DVD and Blu-ray Disc authoring, designed specifically for professional film and video editors looking to create and deliver projects in high-definition (HD).

The Blu-ray Disc format, now supported in Avid Studio Toolkit 5.6, will enable recording and playback of HD video, and has more than five times the storage capacity of traditional DVDs - holding up to 25GB on a single-layer disc. Plus, with more than 1,500 customizable title, effects and transition templates, Avid Studio Toolkit is ideal for content creators who want to infuse their work with powerful 3D effects and sophisticated visuals, using any system in the new Media Composer family, as well as Avid Xpress® Pro or Avid NewsCutter systems. With Avid Studio Toolkit, professionals will be able to expand the range of creative services they offer to their customers by delivering more compelling graphics, composites, titles, and effects, and distributing completed projects to tape, DVD, Blu-ray Disc or the Web.

New features in Avid Studio Toolkit v 5.6 include the following:

  • Integrated Blu-ray support in Avid DVD by Sonic - allowing Avid Xpress Pro, Media Composer and NewsCutter users to output HD projects to Blu-ray Discs. Avid DVD by Sonic offers new HD and 16:9 menu support, enabling customers to make the most of the next generation of DVDs.
  • Updated UI, new paint engine and more for Avid FX - offering professionals the ability to create visuals with integrated 2D and 3D compositing, titles and animation. With Avid FX version 5.6, editors can benefit from the following:
    • AVX 2 plug-in support for 16-bit color rendering
    • A streamlined UI for improved integration and ease-of-use
    • A new paint engine for touch up and rotoscoping
    • A Raster-to-Vector conversion tool for easily bringing corporate logos and other graphics into a vector-animation environment, including 3D extrusion
    • A new motion key feature, to remove unwanted objects from the frame
    • Several new filters - in addition to the 110 existing filters - such as color match, half-tone, median, noise map, and turbulence
    • A new subtitle workflow that converts EBU format subtitle files to a flat movie with alpha channel.
  • Updated UI, new title features and more for Avid 3D - delivering more powerful "3D for the Video Guy," via an updated UI that allows any editor to import, animate, and light 3D models and create compelling text animations with greater ease. It includes directly accessible controls for camera and model animation, task-oriented workflow, and new title creation features. This makes it easier to create text animations, create unique 3D looks, and export back to the Avid editor.
  • Expanded I/O with Avid Mojo® SDI - providing digital and analog SDI I/O to expand interoperability with mastering quality SD cameras and decks.

Available now, version 5.6 of Avid Studio Toolkit is priced at $1,995 USMSRP. Through December 20th 2006, Avid Studio Toolkit is available at the promotional price of $1,295 USMSRP, and can also be purchased together with Avid Xpress Pro and Avid Mojo for $2,995 USMSRP.

Avid Studio Toolkit, including upgrades for existing customers, is available now through Avid's worldwide reseller channel or online at www.avidstore.com.

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Media 100 Introduces Media 100 Producer and Media 100 Producer Suite Software-Only Editing Solutions

Media 100, a leading provider of advanced editing systems for the corporate, broadcast, postproduction, and multimedia industries, today shipped their brand new software-only editing solutions: Media 100 Producer and Media 100 Producer Suite. Delivering the full range of Media 100 11.x features within the user-friendly Media 100 interface, Media 100 Producer and Producer Suite software-only editing solutions provide a complete mobile editing environment integrated with the legendary Boris compositing and effects creation tools. Cross compatibility with all version 11 systems ensures that workflows are fully optimized. Media 100 Producer and Producer Suite users can record via FireWire or Panasonic P2, assemble projects in the field, and then offload to their projects to Media 100 HD Suite for HD up-conversion or faster processing of projects such as DVD creations.

Feature highlights for Media 100 Producer and Producer Suite include the following:

  • Support FireWire I/O and Panasonic P2 acquisition
  • Edit SD and HD material
  • Support for all Media 100 codecs
  • Support for Real-time effects
  • Full media and graphics import and export capabilities
  • Fully scalable editing environment with cross compatibility with all version 11.x systems
  • Media 100 Producer includes Boris Graffiti for 2D/3D title animation
  • Media 100 Producer Suite includes Boris Red for comprehensive 2D/3D compositing and effects creation.

Support for Apple Intel-based Macs Media 100 Producer and Producer Suite will be qualified for Apple Intel-based Macs in January 2007.

The entire Media 100 product line is available through the Media 100 worldwide reseller channel or direct through Media 100 at http://www.media100.com. Media 100 Producer is offered at $795.00 USD and Media 100 Producer Suite is offered at $1295.00 USD. For a limited time only, Media 100 sw customers can upgrade to the new software only editing models at a starting price point of $249.00.

http://www.media100.com

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Primera Announces Blu-ray Disc Duplicator and Printer for Video Production, Game Development

Primera Technology, Inc., the world's leading developer and manufacturer of CD, DVD, and BD duplication and printing equipment, today announced its Bravo SE Blu Disc Publisher. Instead of producing Blu-ray discs one at a time, the Bravo SE Blu automates the entire burning and printing process. An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in Pioneer BDR-101A Blu-ray Disc/DVD Recorder. After recording, each Blu-ray Disc is individually inkjet printed direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20 discs per job can be produced automatically and hands-free.

 Typical applications include high-definition video, digital movie post production as well as game development for the Sony PlayStation 3 (PS3). PS3 is scheduled to be introduced in November 2006 and supports only Blu-ray disc media for all new high-definition games. T

he Bravo SE Blu is fast and easy to set up and use. It connects via USB 2.0 to any PC running Windows® XP/2000. Bravo SE comes equipped with PTPublisher(TM) SE duplication software. Developed by Primera and powered by Sonic Solutions, PTPublisher SE offers a complete, professional disc duplication solution that is easy to use. It supports both Blu-ray Disc and DVD+/-R media. SureThing(TM) CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.

The Bravo SE Blu Disc Publisher is priced at US$2995 MSRP and is available immediately through Primera's resellers and distributors in more than 85 countries.

www.primera.com

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16.9 Inc. Introduces New 0.75X Wide Converter for Panasonic HVX200

16x9 Inc. has introduced cost-effective and convenient way to get wider angle images with the Panasonic HVX200 camera-the 0.75X Wide Converter. Using the 0.75X, operators can achieve a full 25% more extreme angle of view, with no sacrifice in zoom capability.

Manufactured in Japan, the 16x9 Inc. 0.75X Wide Converter features a cutting-edge HD-quality design that employs four glass elements to reduce geometric distortion and improve off-axis performance, particularly chromatic aberrations and flatness of field. For easy attachment to the front of the HVX200, this lightweight (20 oz.), compact (40mm long) professional optical accessory is equipped with 82mm screw-in rear threads.

Teamed with the HVX200's original lens, the 0.75X shifts the focal length from 4.2-55mm to 3.15-41.25mm. An optional 82-72mm step-down ring, included at no charge, allows it to also work with the Sony HVR-Z1U, as well as Canon XL-H1, XH-G1, and XH-A1 camcorders. For professional shading and filtering solutions, the Converter elegantly interfaces with Alfred Chrosziel HDV mattebox systems.

Suggested U.S. price for the 0.75X Wide Converter is $995.00. First deliveries are scheduled for the end of October 2006.

www.16x9inc.com

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Digital Hotcakes Releases Home Movie Essentials Vol. 2: Holidays

TriLab Productions has announces the release of Home Movie Essentials Volume 2 Holidays, which joins the popular Digital Hotcakes series designed for the home movie editor. This volume covers all of the major holidays with animations that range from elegant to just plain wow!

With a total of 40 clips, Home Movie Essentials Vol 2 includes intros, outros, video backgrounds for titles, wipes, and transitions. Like Home Movie Essentials Vol 1, sound effects are embedded in specified clips bumping the power up a notch. And animations are included in both standard (4:3) and widescreen (16:9) formats. TriLab Productions offers both formats in the same package. Pricing

Home Movie Essentials Volume 2 is available now at the introductory price of $97. They can be purchased directly from Digital Hotcakes. For more information, visit www.digitalhotcakes.com.

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Red Giant Software Updates Plug-Ins for Intel and Power PC Macs, Final Cut Pro, and Avid AVX

Red Giant Software, publisher of a line of professional digital video tools, including Magic Bullet and Knoll Light Factory, today announced free software updates for professionals using Intel and Power PC Macs or running Apple Final Cut Pro, Avid Xpress Pro, and Avid Media Composer software. Visit Red Giant Software in the Promax booth (#427) at DV Expo held at the Los Angeles Convention Center from November 13-17, 2006.

Magic Bullet Editors 2.1 and Knoll Light Factory 2.5.1 are now compatible with Intel- and Power PC-based Macs using Final Cut Pro 5.1. The standard engine is updated to support Intel processors under Mac OS X and the render speed should be similar to Power Mac systems.

Magic Bullet Editors 2.1 and Knoll Light Factory 2.5.1 also provide compatibility for Avid Xpress Pro 5.5 and Media Composer 2 customers on Mac OS X. These Avid updates are only for Power PC-based Mac systems. A new update will be available when Avid releases new versions compatible with Intel-based Mac systems. For frequently asked questions and to download the updaters, please visit the new Red Giant Support Zone at http://www.rgsupportzone.com.

www.redgiantsoftware.com

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Aleratec Announces Price Reductions for Its LightScribe Publishing Systems

Aleratec, a leading developer and manufacturer of "Prosumers' Choice" USB, DVD/CD duplicating, and DVD/CD publishing solutions has announced price reductions of up to 45% on its LightScribe Disc Publishing Systems. Overwhelming market successes have resulted in economies of scale cost reductions and Aleratec now offers its award winning LightScribe products at a fraction of earlier pricing, which was already offered at a much lower cost than competing technologies. These successes are a result of the right product at the right time and are driven by broad Aleratec availability at hundreds of Best Buy locations nationwide as well as other leading in store and online resellers.

The 1:4 DVD/CD Tower Publisher LS (Aleratec Part No. 260150, Ingram Micro SKU No. H71760), Estimated Street Price (ESP) has been reduced a whopping 45%. The ESP is now only $599, down from $999. The new ESP of $599 assures the 1:4 DVD/CD Tower Publisher LS to be among the lowest total cost of ownership of the disc publishing systems. The Publishing Tower supports up to 4 simultaneous DVD/CD Copies, Recordings, or produces up to 4 silkscreen quality LightScribe-labeled discs. Customers can create their own custom labels, with text and graphics, using the unique Aleratec Disc Publishing Software Suite, powered by Droppix, included free with purchase.

The Estimated Street Price (ESP) of the 1:2 DVD/CD Copy Cruiser Pro LX (Aleratec Part No. 260154, Ingram Micro SKU No. K24607) has been reduced 28%. The ESP is now only $399, down from $549. It is the first expandable LightScribe DVD/CD Desktop Publisher that allows users to purchase only what they need now and upgrade later.

The 1:2 DVD/CD Copy Cruiser Pro LX is a standalone 1:1 DVD/CD Duplicator. When connected to a PC via USB 2.0, it becomes a 1:2 DVD/CD Duplicator and a 2 drive external DVD/CD recorder. With LightScribe Direct Disc Labeling technology it can laser burn silkscreen quality labels on 2 discs at once. The "Only from Aleratec" DVD/CD Publishing Software Suite powered by Droppix included, supports simultaneous use of up to 4 recorders on one PC. Hence this exciting new disc publisher can be easily expanded to a DVD/CD publishing system with double capacity. The Aleratec 1:2 DVD/CD Copy Cruiser LS (Aleratec Part No. 260151, Best Buy SKU 7950201) is the latest Aleratec LightScribe DVD/CD Desktop Publisher and is available at 300 Best Buy for Business retail locations nationwide as well as www.BestBuy.com.

Connecting the Aleratec 1:2 DVD/CD Copy Cruiser LS to a computer opens the vast array of truly unique features available only from Aleratec. Using the Special Edition Aleratec Disc Publishing Software Suite powered by Droppix included, customers can laser burn two labels simultaneously or record two DVD/CD disc creations simultaneously. The Aleratec 1:2 DVD/CD Copy Cruiser LS is a remarkable value with a low Estimated Street Price of $299.

The Estimated Street Price (ESP) of the Award Winning 1:1 DVD/CD Copy Cruiser Pro LS (Aleratec Part No. 260148, Ingram Micro SKU No. G24457), the first ever LightScribe DVD/CD Personal Publisher, has been reduced 25%. The ESP is now only $299, down from $399. The 1:1 DVD/CD Copy Cruiser Pro LS is Aleratec's first desktop personal disc publisher that records and duplicates DVDs and CDs and laser burns custom silkscreen quality labels directly to discs without a printer. It was the first solution designed so that the average user could make professional looking DVD/CD copies for those applications where first impressions are important.

Aleratec DVD and CD LightScribe media enable Aleratec LightScribe duplicators to burn silkscreen quality, high-contrast labels on the topside of CD or DVD media. Aleratec 16x DVD-R 4.7GB 100-Pack LightScribe Media in a cake plate storage module (Aleratec Part No. 230114) is available for ESP $79.99 and Aleratec 52x CD-R LightScribe V1.2 Duplicator Grade 100-Pack in a cake plate storage module (Aleratec Part No. 110116) is available for ESP $74.99. Aleratec media meets or exceeds the stringent industry standards.

LightScribe Direct Disc Labeling is an integrated system that combines LightScribe enabled DVD/CD recorders with specially coated LightScribe certified media and the powerful Aleratec Disc Publishing Software Suite powered by Droppix, to produce precise, laser-etched, silkscreen quality labels with superior sharpness and clarity. LightScribe creates professional-looking CD and DVD labels right in the drive -- no messy markers or additional printing supplies required. Small and medium businesses can burn a few discs or many and complement each with descriptive titles, content lists, graphics or company logos on their labels.

www.aleratec.com

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EDIROL Introduces V-44SW Video Mixer/Switcher

The EDIROL by Roland V-44SW rackmount multi-format video mixer/switcher provides an affordable, easy-to-use solution for corporate presentation, worship, and boardroom A/V integrators and organizations--markets which typically have a high percentage of volunteer and non-technical operators.

For corporate or volunteer-run applications where installation or live events call for switching and mixing between a variety of sources, the V-44SW provides a flexible, easy to operate interface that anyone can operate. Non-technical users will find a shorter learning curve using the V-44SW because they can rely on presets established in advance. Additionally, the remote control capability via RS-232C or MIDI allows for customized interfaces further simplifying the operation of the V-44SW. V-LINK also allows the switcher to be controlled from any Roland/EDIROL V-LINK enabled instrument via MIDI.

Adding to the growing line of EDIROL video mixers and switchers, V-44SW offers all the multi-format capabilities of the popular EDIROL V-440HD in a compact, installation-friendly 2U rack mount unit. The V-44SW is expected to be available at the end of 2006 for a list price of $9995. The EDIROL V-44SW seamlessly mixes SD video, HD video, and computer signals up to WXGA - 8 inputs in total. The output format is selectable between 1080i, 720p and a variety of RGB formats up to WXGA (1366x768).

The unit features a stellar up-converter and scaler, which unifies diverse video sources into a crystal clear image. The unit also features an array of transition effects, tally interface, Picture-in-Picture features and luma/chroma keyer for overlaying graphics/text. For live visual performance settings such as worship services or club and concert venues, the V-44SW also creates a more affordable way to do multi-screen video by using the EDIROL V-440HD as the master and up to five V-44SW units as slaves.

Using the V-440HD with the V-44SW allows you to take your sources and mix and display them spread across multiple output displays creating visually immersive environments.

www.rolandsystemsgroup.com

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