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February 16, 2010

Table of Contents

Op-Ed: Show-Stopping Success
Register Now for WEVA iVideo Show and be Entered to Win!
NVIDIA Quadro Driving Adobe's New Mercury Playback Engine
Singular Software to Exhibit at NAB 2010 and Make an Appearance at the Annual Final Cut Pro Supermeet
FSI Monitors Now 5D Mark II Compatible

Op-Ed: Show-Stopping Success

Natalie NealWell, it's that time of year again, when wedding and event videographers all across the world try to determine how to best show off what it is we do: Capturing one of the most important days of a couple's life, their wedding day. Very often videographers will debate the best way to market their services. Inevitably the subject of whether to participate in bridal shows will come up. Is it worth it? Will brides pay attention to me? How do I maximize my exposure at the show? The answers to these questions and more are ones I hope to answer in this article. Keep in mind though, that nothing is written in stone and tweaking my suggestions is not only OK, but encouraged!

Question 1: Should videographers participate in Bridal Shows?
Answer: Yes! A bridal show is visual buffet for the bride's eye. They're looking to see themselves in a vendor's service. What better way to show a bride the beauty and elegance of her wedding than through video? If done correctly, participating in a bridal show can be very lucrative indeed.

Question 2: How Should I set up my booth?
Answer: If you have a standard size booth, about 8 feet, you will most likely be given a table and two chairs, tablecloth, and draping.

Step One: get rid of the chairs! You do not want to stand behind your table! You want to stand to the front and side so that you can greet each visitor and easily hand out materials. Standing behind the table blocks you from your visitors and can make it hard to communicate.

Step Two:
The focal point of your booth will be of course your video! Choose to bring a large flat screen, HD capable television to show off your work. Position the TV high enough so that those in the back of the crowd can see your video as well. You can use milk crates or boxes draped in fabric to get your set high enough. Also consider external speakers for your audio.

Step Three: Place your business cards and other materials on both sides of the table for easy access. You can use card holders or be a little creative, maybe place your cards in a small crystal widemouth vase with colored stones in your company colors in the bottom. Or get a good-sized candy dish and place small, wrapped candies in the bowl with your cards inserted all around the inside of the dish, like a fan effect. Another idea is to print your "show special" on parchment or card stock paper; roll and tie with ribbon and place in a cute basket. It looks very "bridal" and the brides will want to take one!

NOTE: Make sure you ask the show promoter to make sure you are not set up next to a DJ, quartet, or band as you do not want your video to have to fight to be heard next to them.

Step Four:
Think out of the box! Yes, we are videographers, but often times the photography is what attracts a bride first. So, put some beautifully framed pictures up in your booth! But not just any photos-photos taken from your video frames! When they stop and ask you about them-and they will stop-explain, "No, I'm not a photographer; I'm a media professional. These beautiful journalistic photos where taken from video!" It's a service that you can provide and it will set you apart from your competitors. Most brides love the idea of having a video that you can you pull images from that look great! It's a lot of bang for their buck, and trust me, you will be a hero. Photography cannot capture every second the way video can.

Question 3: What should I show?
Answer: When deciding on what to show at a bridal show, you have to remember that you have about 5 seconds to make and impression and hold them long enough to give them your information and your pitch. It's been my experience that a fast-paced video with lots of "money shots" will work very well in catching a bride's eye and draw lots of brides over to your booth. Catchy music will go a long way to keep them interested and will make your video interesting and appealing. Make sure your video is looping so that you can be focused on talking with the brides.

Showcasing our very best work is our goal every time we participate in a bridal show. To show our video in the best possible light and garner that "Wow" factor from the brides, we show our video on a Western Digital HD Media Player allows us to show our video in 1080p. It's small, it's compact, and it makes a great door prize!

Question 4: What should I give out to the brides?
Answer: When deciding what to give away-make sure you that you understand that you are giving it away and you never know where it might end up! Make sure that all of your materials are professional, attractive, and have all of your current information.

The Stuff
Business Cards: These are a must-have. Make sure you have plenty to not only give out to brides, but to give out to other vendors. Network!
Demos: Choose your best work and make plenty of DVDs to give out. Another idea is to make an interactive CD with your work, links to your package information, and a link back to your website. I personally use this method. I have found that brides love one-stop-efficiency, and with the CD they can look at our work and reach out to us with just a few clicks. I have a full wedding edit available at the show just incase they know about us anyway, or if someone should ask for one.
Package Information: Have your full package information ready and available, and make sure it includes any information that a bride should know-but no technical information. A bride couldn't care less what you're shooting with or how you edit. She just wants to know how you will benefit her. Make sure your info stands out from the rest of the information she will collect and throw in her bag. Like I mentioned above, create a scroll, or place in a glassine envelope, or a create a goody bag with your stuff.

FREEBIE! We always have a raffle drawing at our booth. The brides that stop and chat with us, we invite to fill out a raffle ticket for our own drawing. This accomplishes two things: one, it gives us qualified leads. We offer the drawing only to brides who stop and express and interest. We know from the names in the bowl that they are interested in our services. Two, it provides us an opportunity to give a mini-pitch on our services. Recently we offered two prizes, the WDTV Media player and a $100 gift certificate. We choose one winner for the grand prize, and every other ticket wins the gift certificate. The prizes are given out after the show. We call each winner inform them of their win, and set up a consultation. We usually book 4-6 weddings per show using this method.

Also, make sure you have a "move to action" for the show. For example: Book in 7 days and get a free highlight! Or: Book in the next 48 hours get $100 off.

Question 5: How can I maximize my exposure at a bridal show?
Answer: It's not just about the brides! It's about the venue, the promoter and vendors too. Don't let this opportunity to mix and mingle slip by you. Take the time to visit other vendors, particularly those that you have worked with or for in the past. Reintroduce your services and tell them what's new with your company. If you see a photographer that does good work, give them some of your cards, not just one. Many are looking for a videographer to network with. Get the photographer's card too, as often times video gets booked first. Approach the promoter prior to booking and offer your services during the show. Most promoters are already booking their next show. Having a great video from a current show to showcase on their website is invaluable. Offer to do a commercial for the show in exchange for booth space; often they will take you up on the offer. Have examples of previous commercial type work to show them.

With the ever-changing world of technology, we as videographers will soon see the leap over to media professional. It will be our job to capture images, either still or moving to document our clients once in a lifetime moments. Participating in bridal shows allows us to put what we do front and center for the world to see. Show off and stay focused at your next bridal show-you will see your hard work rewarded with increased revenue every time!

Natalie Neal (natalie at gspvideos.com) runs award-winning Philadelphia-area studio Glass Slipper Productions with her husband, Rob. A 2006 EventDV 25 honoree, in 2009 she received WEVA's Walter Bennett Distinguished Service award.

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Register Now for WEVA iVideo Show and be Entered to Win!

Not already registered? Now is the time to register -- and be entered to win! It's free. Co-sponsored by Panasonic Broadcast, Adobe Systems , Canon USA, KODAK, and other industry exhibitors, WEVA iVideoShow - the first-ever ONLINE EXPO dedicated to wedding and event Video/DSLR HD pros will go LIVE Wednesday, Feb. 17 from 11am-7pm (ET). And, as promised, WEVA is announcing another in a special series of BONUS PRIZE drawings. The winner of two free American Airlines rountdtrip tickets will be drawn from the next 700 new registrants (see below).

Open to all, registration is free for WEVA iVideoShow. There is no travel. Attend right from your computer or mobile device. Plan now for you & your crew to attend the Featured Speaker Presentations on new wedding camera creativity, editing, workflow, killer production techniques, and more - all with on-demand access, and Live Q&A with Speakers at scheduled intervals.

Online Trade Show
Plus, attend the online Trade Show featuring live Q&A with manufacturers & suppliers, new Video/DSLR products, free instant-downloads, and more.

Jump into LIVE RoundTable Chats on industry "hot topics" with Live-Chat moderators worldwide. Watch special productions, including the all-new WEVA "Power of Video" featuring breathtaking highlights from WEVA Creative Excellence Award-winning wedding videographers and new ways of marketing your digital weddings and events.

Win Free American Airlines Tickets
"WEVA iVideoShow has already held one BONUS PRIZE Drawing for two free roundtrip tickets on American Airlines with the winner set to be announced February 17 during the Show. Today, we are excited to announce a second BONUS Drawing for another pair of free roundtrip tickets on American Airlines (continental U.S. travel/ frequent-flyer regulations) from the next 700 new WEVA iVideoShow registrants," said Dan Argenas WEVA's Director of Association Communications.

http://events.unisfair.com:80/index.jsp?eid=499&seid=30

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NVIDIA Quadro Driving Adobe's New Mercury Playback Engine

This past December, Adobe provided a sneak peak of their new Mercury Playback Engine, the driving force behind future versions of Premiere Pro.

Essentially, Adobe has redesigned their entire video rendering and playback engine to harness the NVIDIA CUDA parallel processing architecture of Quadro graphics processing units (GPUs). The result is a fluid, real-time editing experience for adding additional effects, multiple layers, or ultra high resolution content. No more wasting time waiting for things like Encoding and Exporting progress bars to slowly fill the box.

Key things you'll be able to do real-time with the Quadro GPU-powered Adobe Mercury Playback Engine include:

* Refine effects-rich sequences
* Smooth scrubbing and playback of complex projects without waiting for a render
* Build, edit and experiment with complex video effects
* Apply multiple color corrections

* Experiment with effects like Gaussian blur and blend modes
* Enhanced keying
* Work with multiple HD video streams, even RED footage

The Mercury Playback Engine allows complex timelines and long-form projects with thousands of clips without having to wait, regardless of whether your projects are standard definition (SD), high definition (HD), 2K resolution, 4K, or beyond. You really can kiss the waiting goodbye.

The Mercury Playback Engine is only accelerated by professional graphics solutions from NVIDIA, including the Quadro FX 3800, Quadro FX 4800, Quadro FX 4800 for Mac and Quadro FX 5800. If you're currently using Adobe Creative Suite 4 on any of these Quadro solutions you're definitely ready for the Mercury Playback Engine. If you aren't, you can upgrade now to get an immediate boost in performance with your Adobe Creative Suite 4, and be ready for what's coming next.

Learn more at http://www.nvidia.com/mpe.

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Singular Software to Exhibit at NAB 2010 and Make an Appearance at the Annual Final Cut Pro Supermeet

Singular Software, developer of automation applications for post-production, has announced that they will be attending the National Association of Broadcasters (NAB) convention held annually in Las Vegas, NV at the Las Vegas Convention Center from April 12th through 15th, 2010. Exhibiting at the Plug-in Pavilion, Singular Software will be showcasing its flagship product, PluralEyesTM, alongside brand new product releases in multi-camera and DSLR editing workflow technology. Singular Software will also be highlighting the latest PluralEyes version 1.1 release, which includes support for Apple® Final Cut Pro® and Sony® Vegas Pro® and an array of new features for managing multi-camera, multi-take, and dual-system audio productions.

"NAB is one of the industry's most prestigious and highly acclaimed events. It is a platform in which technology trends are defined," says Bruce Sharpe, CEO, Singular Software. "We have a unique offering for the post-production community and NAB 2010 is the place to showcase an industry first like PluralEyes. We are thrilled to be a part of the NAB community and have the opportunity to meet and discuss ways editors can utilize our solutions to accelerate their workflow."

In addition to exhibiting on the show floor in the Plug-in Pavilion, Singular Software will be exhibiting at the 9th annual Apple Final Cut Pro SuperMeet, held at the Rio Hotel in Las Vegas on April 13th, 2010 from 5:00pm to 11:00pm. Each year, the Las Vegas SuperMeet aggregates well-known Adobe, Apple and Avid editors, digital content creators, and HDSLR filmmakers from around the globe to explore the latest industry trends and innovations. For information about the event, or to purchase tickets, please visit: http://www.supermeet.com/nab10.html.

About PluralEyes
Designed for video enthusiasts and professionals, PluralEyes offers critical workflow automation tools for analyzing media content and automatically synchronizing audio and video clips sequences, including stunning DSLR (digital single lens reflex) camera images.

About Singular Software
Established in 2008, Singular Software pioneers the development of workflow automation applications for audio and video professionals. Its breakthrough solution, PluralEyes, offers innovative technology to automate and simplify multi-camera, multi-take and dual-system audio workflows. Singular Software products support industry leading non-linear editing products. For more information about Singular Software, please visit: http://www.singularsoftware.com.

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FSI Monitors Now 5D Mark II Compatible

The Canon 5D Mark II DSLR camera has become a very popular video production tool. However, finding an affordable high quality professional monitor to work in conjunction with the unit can be difficult. While most consumer type HDMI equipped televisions work with the 5D Mark II, many professional monitors do not, especially those equipped with DVI instead of HDMI inputs. Typically most monitors will work at least at 480P with the Canon, but many monitors will not support the 1080 HDMI output when in Live View or Playback Mode. While the 5D Mark II does switch to 480 output when recording many operators still find it very useful to be able to frame, focus, and review footage in HD. In light of this Flanders Scientific is happy to announce that all FSI monitor models are now compatible with the 1080 HDMI output from the Canon 5D Mark II.

With this enhancement to our product line the FSI monitors join the ranks of only a handful of professional broadcast monitors that support 1080 over DVI from the Canon 5D Mark II. Simply use any readily available HDMI to DVI cable and be up and monitoring in seconds.


Why is this Important?

Why not just use a consumer level monitor or another HDMI equipped professional monitor? Well, one of the huge advantages of being able to use an FSI monitor with the Canon 5D Mark II is that FSI is one of the only professional monitor manufacturers to offer Waveform, Vector Scope, RGB Parade, and YRGB Peak Waveform display on all inputs, even DVI. This in addition to our advanced Measurement and LUM Coloring features, which also work on all inputs, make this easily one of the most advanced 5D Mark II compatible monitor lines available.

So whether you are looking for a 7" monitor to accompany the 5D Mark II for your own use or want a larger 17" monitor for onset client playback you can rest assured that FSI has a compatible monitor that is professionally calibrated and equipped with advanced features that are usually only found on monitors when using an HD/SD-SDI signal.

You can order FSI monitors directly from http://www.ShopFSI.com.

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