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Information Today, Inc.

July 14, 2008

Table of Contents

Strictly Business: What's Your Definition of Customer Service?
Dolgin Debuts 4-Position Battery Charger for Sony EX Series Cameras
Matrox RT.X2 Realtime HD Editing Platforms Now With Support for Windows Vista and Sony XDCAM EX
iPhone 3G on Sale July 11
Media 100 Introduces Version 12.7
LightScribe Direct Disc Labeling Announces Worldwide Availability of Color-Background DVDs
New Stock Footage Service Offers Navigational Search
Domke Adds F-300 Long Lens Bag to Classic Collection
Softdiv Software Upgrades Dexster Audio Editor to Version 3.2
Complete Set of 2-Bay to 8-Bay RAID Storage: TowerRAID Series
OWC Announces Neptune External Firewire Hard Drive Line For Up To 1 TB Of Storage

Strictly Business: What's Your Definition of Customer Service?

This warm weather has me reminiscing about the great times I had on our company boat, back when I lived close to the Lake Michigan port of Grand Haven. During the summer, I’d spend every weekend I could out on the big lake.

Although this was in the era before preschoolers started carrying cell phones, I did have a phone on the boat in case of emergencies. It was about as fashionable as Maxwell Smart’s shoe phone (and three times as large as the shoe itself), but it worked.

One beautiful Sunday in July, a couple friends and I were taking in the view several miles off the Michigan shoreline when the phone rang. It was one of my clients. He needed my assistance in setting up the clock on his VCR. I took a few minutes to talk him through the process, and all was well and good.

Needless to say, my friends couldn’t believe I had made myself that accessible to a client, nor that a client would feel comfortable enough to interrupt my Sunday afternoon for a non-emergency. As far as I was concerned, though, I was providing my client with the customer service he deserved.

So how does customer service fit into a successful marketing plan?

Let me share a story from Case and Phyllis Marsh, owners of Marsh Video (www.marshvideo.com) in Easton, Md. Case handles corporate productions while Phyllis handles special events and weddings.

While many videographers might just book, shoot, deliver, and invoice, Case and Phyllis take a different approach. "There are a lot of customers out there who are low maintenance," says Case, "but probably more who want their videographer to be accessible and interested in them. You’ve got to be part of the team. Does a guest need four AA batteries? You’ve got them—free. The bride gets a spot on her dress? You’ve got the Miracle Cleaning Pen. Photographer missing? You make sure he/she doesn’t miss something important. Say the groom’s sister produces a PowerPoint montage and has no clue how it’s going to be shown. You help her set up the screen and projector, free. No doubt about it; teamwork can be incredibly challenging," Marsh comments, "but you must always be perceived as being on the high road."

Of course, there are all the other less obvious considerations too. These considerations include being professional, polite, clean and tidy, unobtrusive, and friendly—things we should all do automatically.

Good customer service doesn’t have to require a lot of time nor effort. A lot of it comes down to pretty basic stuff:

  • Make sure that when clients call your business, they hear a friendly voice on the other end.
  • Send thank-you notes to your customers.
  • Deliver the product when a client runs into a time crunch.
  • Keep customers informed of new products and services via email (but only if they say they don’t mind; always provide an opt-out for marketing emails).
  • Help a bride-to-be find a photographer, DJ, or reception location.
  • Practice using the phrase, "I’ll take care of that for you."
  • Most importantly, offer every client, no matter the amount of money being spent, the same consideration.

Case and Phyllis are excellent videographers who see customer service as an effective tool for building relationships and business.

"Locally, Phyllis with her wedding-event business has achieved a ‘you and only you’ reputation," Case says. "Around here, almost everybody who can afford her calls her, and even some who really can’t [afford her] call her too.

"We recently captured a wedding that featured eight bridesmaids, and just about all of them are young women who know us well as former brides or as close friends of former brides," Case continues. "Apparently, there was continual talk during the preparations Phyllis was covering about how wonderful her videos are. And then, there’s a father of a former bride. We both overheard him telling people that they’ll like the photos, but they’ll love the video!"

This, Case insists, is the kind of reputation that will make you and your business almost recession-proof. "You want a pipeline full of people—prospects and clients alike—who want you and only you, and are willing to pay your price."

I like Phyllis’ story, in part because it reflects my own philosophy about business and customer service. Regardless of where you work, there are probably at least a handful of excellent event videographers vying for the work you want. And that’s why the effort is so critical to success.

After all, if you aren’t willing to go the extra mile for your customers, then you can expect to be just another commodity rather than an indispensable resource.

Steve Yankee (syankee at opinmarketing.com) has more than 35 years of video production and marketing experience and is the founder of The Video Business Advisor (www.videobusinessadvisor.com) in East Lansing, Mich.

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Dolgin Debuts 4-Position Battery Charger for Sony EX Series Cameras

Dolgin Engineering, a leading provider of fast multi position battery chargers and DC power adapters announced the release of a new 4-position battery charger for Sony XDCam EX camera family. Designed for video production studios and rental facilities, the unit is designed to provide fast, reliable charging of multiple BP-UXX camera batteries for both in-house and field use.

According to company president Alex Dolgin, "Due to the great success of our TC400 charger line, we’ve responded to numerous requests for a 4-position charger for the new Sony EX Series Cameras."

The TC400-EX incorporates a host of key features including the following:

  • Fast, safe simultaneous charging of BP-U30 and BP-U60 packs.
  • Digital LCD display indicates the battery pack capacity.
  • As a battery being charged, charge status is displayed in Volts, Ah, and percent of charge
  • Each of the 4 channels is fully independent of the other.
  • Worldwide 100-240V AC power.
  • Sleek, small and lightweight package (WxHxD) 8.4" x 2.5" x 6.6".
  • Designed and manufactured in the USA.

The TC400-EX also features a highly efficient smart charging circuit. "It takes only about 4 hours to charge a high capacity battery pack. The pack can be left on the charger after the charge is complete," said Dolgin.


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Matrox RT.X2 Realtime HD Editing Platforms Now With Support for Windows Vista and Sony XDCAM EX

Matrox(r) Video Products Group today announced that Matrox RT.X2 release 3.6 is now available. Highlights include support for Microsoft Windows Vista Business or Ultimate (32-bit) and realtime playback of Sony XDCAM EX .mp4 clips.

"This latest software release lets users take full advantage of Sony's popular new XDCAM EX camcorders," said Pierre-Martin Dion, Matrox product manager. "The Matrox RT.X2 platforms provide a huge productivity boost with realtime native editing of all HQ- and SP-mode resolutions and frame rates. Users can even mix their XDCAM EX footage in real time with HDV, P2 MXF, and SD material on Adobe Premiere Pro CS3 timelines."

Additional features of Matrox RT.X2 v3.6 include realtime capture of SD material directly to .m2v files via analog and 1394 input for immediate DVD authoring with Adobe Encore, as well as new realtime garbage matte effects with adjustable edge softness and opacity controls.

Key features of Matrox RT.X2
The Matrox RT.X2 platforms extend the capabilities of the Adobe CS3 software with many important benefits.

  • Realtime, mixed-format, multi-layer workflows that combine HD and SD material from analog and digital sources
  • Realtime Matrox Flex CPU effects - color correction, speed changes, chroma/luma keying and many more
  • Realtime and accelerated Matrox Flex GPU effects - 2D/3D DVE, blur/glow/soft focus, shine and many more
  • Extensive camera support including many new models from Canon, JVC, Panasonic, and Sony
  • Native HDV 1080i, HDV 1080p, HDV 720p (JVC ProHD), Panasonic P2 MXF 720p, Sony XDCAM EX, and MPEG-2 4:2:2 I-frame HD editing
  • Native DV, DVCAM, DVCPRO, Panasonic P2 MXF SD, and MPEG-2 4:2:2 I-frame SD editing
  • Realtime playback of 32-bit MPEG-2 I-frame AVI files with alpha in HD and SD
  • Realtime mixed-format multi-cam
  • Realtime high-quality downscaling for analog SD output from an HD timeline
  • Accelerated export to Blu-ray, DVD, multimedia formats including Flash Video, and Adobe Clip Notes
  • WYSIWYG for Adobe After Effects, Bridge, and Photoshop, Autodesk Combustion and 3ds Max, eyeon Fusion, NewTek LightWave 3D, and Windows Media Player with dynamic Alt+Tab switching
  • Composite, Y/C, HD/SD analog component input and output

Price and availability
Matrox Mx.tools 3.6 requires Adobe Premiere Pro CS3 version 3.2.0 and is available as a free download from the Matrox website to all registered users.


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iPhone 3G on Sale July 11

Apple® today announced that more than 500 native applications will be available on the iPhone’s App Store when Apple’s iPhone™ 3G goes on sale tomorrow. Apple’s iPhone provides a breakthrough mobile platform for developers, who have created an incredible array of innovative applications such as stunning action games, advanced medical applications and robust productivity tools for the enterprise. These apps will be available on Apple’s revolutionary new App Store, enabling customers to wirelessly download them directly onto their iPhones and start using them immediately. More than 125 applications are being offered to iPhone customers for free.

The new iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast*, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs hundreds of third party applications available through the new App Store which is a built-in application on every iPhone running iPhone 2.0 software.

"iPhone represents a new software platform for developers, combining the most advanced mobile operating system, sophisticated developer tools and a breakthrough way for developers to wirelessly sell and distribute their applications right onto every iPhone," said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. "The reaction from developers has been very, very positive and we’re opening the App Store with over 500 native iPhone applications available for immediate purchase and download."

Many of these amazing new applications also take advantage of iPhone’s large display, Multi-Touch™ user interface, fast hardware-accelerated 3D graphics, built-in accelerometer and location-based technology to bring far more powerful applications to the mobile arena than ever before.

The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessible from just about anywhere, so users can purchase and download applications wirelessly and start using them instantly. Applications are free or charged to the user’s iTunes® account and the App Store notifies the user when updates are available for their apps. The App Store is also available in iTunes (www.itunes.com) running on a Mac® or PC, which syncs applications to the iPhone or iPod® touch using a USB cable.

The App Store will offer over 500 native applications from hundreds of companies around the world in a variety of categories including games, business, news, sports, health, reference and travel.

"iPhone enables The Associated Press to deliver news in a way that simply wasn’t possible before," said Benjamin Mosse, director of Mobile Products, The Associated Press. "Taking advantage of iPhone’s revolutionary location-based services, our Mobile News network can capture and store local news stories that can be read by users even when they’re offline and our award winning photography and AP video are displayed in stunning clarity on its high resolution screen."

"iPhone is changing the entire mobile industry and has quickly become the number one mobile device for accessing eBay," said Ken G. Sun, group product manager, eBay Mobile. "Users can shop, track bids and get great deals from the largest online marketplace in the world directly from their iPhone. We couldn’t deliver such a complete and easy-to-use eBay experience on any other mobile device and iPhone users can download it free from the new App Store."

"iPhone is one of the most popular ways for people to enjoy Facebook on-the-go and we’re excited to deliver a great native application via the App Store," said Mark Zuckerberg, CEO of Facebook. "Facebook is even cooler on the iPhone 3G, with the ability to discover friends nearby, or to effortlessly take pictures and upload them instantly to their Facebook account."

"The global MySpace community will love MySpace Mobile on iPhone," said Chris DeWolfe, CEO and Co-Founder of MySpace. "With rich features such as seamless photo uploading from iPhone to your MySpace profile, the MySpace Mobile application is gorgeous and as intuitive as possible—empowering the community with complete control over their global MySpace network right from the palm of their hand."

"Apple’s iPhone and iPod touch open up the world of games to an entirely new audience," said David Cobb, vice president of Product Development, Sega. "The touch and tilt controls are natural and easy to learn, making gaming even more inviting, creative and rewarding. Super Monkey Ball takes advantage of these defining aspects and offers consumers an extremely accessible, imaginative and fun game experience. Whether an iPhone owner is new to games, or has been a fan for years, they will be intrigued and engaged by Super Monkey Ball and this progressive way to interact with entertainment."

"With an iPhone in your pocket, you’ll never roam alone," said Jeffrey Glueck, CMO of Travelocity. "From finding the nearest hotel with just a few taps to checking your flight status in a snap, the magic of iPhone lets us put tools that no one has ever seen before in the hands of travelers."

In addition to the App Store, the iPhone 2.0 software update includes enterprise support, contact search, complete iWork® and MS Office document viewing support, the ability to delete or move emails in bulk, saving images from emails, a scientific calculator, parental controls and support for 16 additional languages.

Pricing & Availability
iPhone 3G will be available in the US on July 11 for a suggested retail price of $199 (US) for the 8GB model and $299 (US) for the 16GB model in both Apple and AT&T’s retail stores and requires a new two-year contract with AT&T for qualifying customers. The App Store will be available beginning today via iTunes 7.7 and part of the free iPhone 2.0 software update for all iPhone customers on July 11. iPhone 2.0 is also available for iPod touch users for $9.95. iPhone 3G will be available in 21 countries— Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—on July 11. iPhone 3G will go on sale in France on July 17. For further information about iPhone 3G pricing and availability in the US and internationally, visit www.apple.com/iphone.

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Media 100 Introduces Version 12.7

Media 100, a leading provider of advanced editing systems for the corporate, broadcast, post-production, and new media industries, today announced the release of version 12.7. The new release offers menu-level integration with Sony’s XDCAM Transfer utility: imported XDCAM media is automatically transcoded to any supported video format including Media 100 HD or Apple’s ProRes 422 codecs and appears in Media 100 bins, ready for editing in Media 100. Also new in Version 12.7 is an improvement to Media 100 ‘s HDV Acquire function; operators may now optionally defer the transcoding process on systems with lower processing bandwidth, allowing for a seamless workflow.

"Boris FX continues it's steady, sure pace with this seventh release since acquiring Media 100 in September 2005. We are pleased to offer these highly-requested features to our users. We are committed to ensuring that our products offer users the tools needed to get their jobs done in an easy to learn, easy to use environment", commented Wickham Strub, Product Manager for Media 100 Editing Systems at Boris FX.

Media 100 Version 12.7 Feature Highlights

  • Import Sony XDCAM - Media 100 now utilizes Sony's XDCAM Transfer software to log and import from Sony XDCAM media including the new SxS card format.
  • Deferred HDV Acquire - users of computers such as Apple's MacBook Pro and G5 desktop systems can now capture HDV through the computer's built-in FireWire port.
Recent Media 100 Release Milestones
  • M100 Version 11.0 June 2006 - company ports Media 100 software to the industry standard and highly popular AJA video card; moving away from proprietary hardware.
  • M100 Version 11.5 September 2006 - engineering team adds support for FireWire and Panasonic P2; introduces software only version-Media 100 Producer.
  • M100 Version 11.6 March 2007 - Intel-based Mac version of Media 100 is introduced.
  • M100 Version 12.0 September 2007- team adds support for progressive formats and deepens integration of Boris compositing and effects products.
  • M100 Version 12.5 April 2008 - Media 100 introduces support for HDV, multi-channel audio.
  • M100 Version 12.6 June 2008 - Media 100 introduces support for AJA's retail driver v5.1 NDD.
  • M100 Version 12.7 July 2008 - Media 100 introduces Sony XDCAM Import and Deferred HDV Acquire.

Pricing and Availability
Media 100 version 12.7 is available immediately. Customers holding valid Media 100 Platinum Software Agreements receive version 12.7 free of charge. Media 100 HD, Media 100 HD Suite, Media 100 HDe, and Media 100 SDe customers can purchase the Media 100 Platinum Software Agreement for $895.00 USD.

Media 100 Producer and Media 100 Producer Suite customers can upgrade to version 12.7 for $295.00 USD. A Platinum Software Updates Agreement for Media 100 Producer is available for $595.00 USD.

Media 100 Suite is now included with the Boris Box Set for Mac priced at MSPR of $1995.00 USD.

For more information about Media 100, visit the Media 100 web site at www.media100.com.

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LightScribe Direct Disc Labeling Announces Worldwide Availability of Color-Background DVDs

LightScribe Direct Disc Labeling announced today that LightScribe-enabled DVDs are now available worldwide in five new vivid color-background DVDs for LightScribe images: red, orange, yellow, blue and green. With the five rich and saturated background colors, consumers can add even more individuality, creativity and flair to their customized LightScribe DVD labels, just as they have with CDs.

 Precise, silkscreen-quality black text and graphics labels can be burned onto the label-side of LightScribe-enabled stunning, jewel-toned background color DVDs. In addition to the distinctive, visual impact, the color-backgrounds make it easier to organize a collection of music, photos, videos, or file backups.

The color-background DVDs as well as color background CDs, are offered by leading media brands, including Aleratec, HP, Imation, Memorex, Philips, Primeon and Verbatim.

All LightScribe-enabled disc drives on the market today are color-background media ready. The color-background DVD and CDs are compatible with existing LightScribe-enabled drives and labeling software after a simple download of an updated driver file from www.lightscribe.com. The color-background DVDs and CDs have image contrast comparable to those of the gold-background discs.

"Customers tell us they love the color background CDs launched last year," said Kent Henscheid, marketing manager for LightScribe. "That media constitutes a significant proportion of all LightScribe CD media, and it was logical to fill out the LightScribe DVD lineup with color background technology as well. We expect these DVDs to be available in more and more channels worldwide."

LightScribe-enabled CDs, DVDs, software, desktops, notebooks, optical disc drives and duplicator systems are available at major retailers, as well as online. More information on where to buy LightScribe discs is available at www.lightscribe.com

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New Stock Footage Service Offers Navigational Search

Clipcanvas, a new and independent stock footage marketplace, has launched its service following 20 months of development. "We aim to become one of the most efficient independent providers of royalty-free stock footage," says Cato Salter, the company's CEO.

"We have worked under the assumption that people are spending too much time on identifying the content they need, browsing through large numbers of pages containing stock footage. Applying our technology, we have tried to reduce the time it takes to identify one specific piece of footage." In this respect, the company has taken a slightly different approach, offering navigational search for footage, instead of just offering keyword-based search utilities and consequent page browsing.

The company also offers all clips as editable previews for immediate download: "The footage offered for sale is available for immediate download, as watermarked SD previews, so you can test edit the footage before you buy. We believe this gives great flexibility to our customers, and allows for more creative applications."

"We are offering both professional photographers and high-end archives an opportunity to publish their own content for sale on a royalty free basis through Clipcanvas, giving them full control of their content. This also applies to setting the appropriate price levels, something which we believe is highly important to our clients." In addition, they receive a competitive 60 percent proceed from sales.

Clipcanvas are concentrating on increasing the amount of content they offer, which is mainly high definition footage, and are seeing an increase in the number of clips that are shot on RED, so undeniably, these are important areas for them in the future.

When it comes to pricing the footage ranges from 50 EUR to 500 EUR per clip, and following purchase you may select from a wide range of digital formats for download.

Salter sees many challenges facing the industry, ranging from DRM, crediting and acknowledging artists, to correct pricing and technology applications. "The stock footage industry is an established industry, experiencing change induced by the application of new technology and a growing number of new entrants. In addition, the market is growing rapidly, and use of stock footage is becoming more widespread. I believe the two most important factors for success in the time to come is leveraging technology successfully and being able to cooperate with others. Also, we shall probably see a growing focus on consolidation in the industry."


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Domke Adds F-300 Long Lens Bag to Classic Collection

Domke, a division of The Tiffen Company, has announced the addition of the F-300 Long Lens Bag to its Classic Collection. Back by popular demand from Associated Press Photographers, the F-300 is designed specifically to protect cameras with a 300mm lens attached.

The Domke F-300 is foam padded on all 4 sides. The design allows the camera with attached lens to be stored vertically for faster access. A 45-degree angle zippered main compartment allows quick access and sure handling of the lens barrel. The F-300 has an expandable front pocket with fitted weather flap as well as a rear pocket for accessories.

The adjustable 2" Gripper Shoulder Strap consists of twin tracks of high-friction rubber that are woven into the thickest, toughest cotton webbing so that it clings to the shoulder and runs completely around the bag for extra support. There’s also hook and loop straps on the side to hold a monopod. A reinforced carrying handle is yet another assurance of protection for your valuable lens.

Made of soft, supple, heavyweight cotton canvas, this material breathes, minimizing the risk of condensation. Its smooth, soft texture is friendly to both equipment and clothing. The fabric is naturally water-resistant, and includes a repellent treatment in the dying process for an extra measure of protection.

Strong, easy-glide YKK zippers complete the F-300 lens bag for protection and durability. Available in black only.

Domke bags are the preferred choice of the White House Photographer’s Association.


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Softdiv Software Upgrades Dexster Audio Editor to Version 3.2

Despite the overall simplicity of editing sound in "lightened" audio editors, the unsolved noise-reduction and signal adjustment issues often turn the fun-to-be job into a real chore. The latest version of Dexster offers a solution to the noise and distortion problems, featuring the built-in noise-reduction engine and the graphic equalizer toolbar.

Dexster is a friendly audio editor, capable of handling just about every audio format known. It "visualizes" the sound and allows performing the majority of operations over it with the mouse, by grabbing pieces of the waveform and dragging them to the right "recipient" control in the application window. Besides editing, Dexster can convert audio between known formats and burn it on a disc directly. It supports including Blu-ray drives and doesn't involve often too expensive third-party disc burning software.

With the latest version of Dexster, users can enjoy a friendlier user interface and richer and more reliable performance - all known bugs have been fixed, and a number of improvements have enriched the functionality of the application. Summing up, the latest version features the functionality of a professional home-based sound studio.

The software can take the source sound from file, microphone or line-in input or, extract it from video or audio CD. Then the sound can be overlaid by another sound from same sources or shaped up by effects or a filter, including adding noise or silence. Both filters and effects come built in the software and can be previewed before they are applied to the original sound. Supporting the vast majority of audio formats, Dexster allows playing back and saving audio files, defining necessary channel frequency and bit-rate and adding markers and descriptions of files.

The editor can handle both individual and multiple files at a time. To convert multiple files at once, users can take advantage of the program's batch file conversion function.

With the retail price of 40 USD, Dexster keeps gaining popularity among music lovers and sound engineers taking their first steps toward exciting opportunities offered by this career.


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Complete Set of 2-Bay to 8-Bay RAID Storage: TowerRAID Series

Sans Digital, a leading provider of high performance storage subsystems, is expanding its TowerRAID product line. The new TowerRAID series ranges from two to eight bays, in either eSATA/USB or both interfaces. This storage series offers users a wide range of selections when it comes to choosing the perfect storage solution.

The TR4U(B) and TR8U(B) are 4-bay and 8-bay storage enclosures, featuring JBOD and spanning modes for individual hard drive access. Storage modes could be selected via an easy access dip switch located on the back panel. Both units are environmental friendly with Auto-Power option, where the unit powers on only when the connected computer is on. The TR4M(B), TR5M1, and TR8M(B) are 4-bay, 5-bay, and 8-bay storage enclosures utilizing the latest SATA II port multiplier technology, which allows the connection of multiple SATA drives. TR4M(B) and TR5M1 utilize only one cable to connect up to four and five hard drives respectively.

TR8M(B) utilizes only two cables to connect up to eight hard drives. Using the bundled two ports eSATA PCIe adapter, the user could easily access up to eight hard drives via JBOD mode. This eSATA series also supports RAID 0, 1, 0+1, 5, 5+spare, spanning and JBOD using the latest Silicon Image SATARAID utility, providing cost-effective redundancy solutions. On the other hand, the TR2UT-B is a 2-bay RAID enclosure that supports USB 2.0 as well as eSATA connection. It features four different RAID modes (RAID 0, 1 Spanning and JBOD), and is the smallest unit of the series with the most abundant features.

With built-in ventilating protective screen front panel, each unit utilizes cable-less SATA connection design to support multiple hard drives. Hard drives are installed on easy access hard drive trays or trayless racks for simple insertion and removal. Both the 4-bay and 8-bay series are available in black and silver finish. "In addition to their market-leading technology, the appearance of the TowerRAID series stays true to Sans Digital’s contemporary design," stated Grandy Chen, Sans Digital’s President. "The various configurations of the TowerRAID series make it easy to choose a suitable storage product for every storage need."

For more information on the TowerRAID series, visit http://www.sansdigital.com/towerraid/index.php.

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OWC Announces Neptune External Firewire Hard Drive Line For Up To 1 TB Of Storage

Other World Computing (OWC), a leading Mac and PC technology company, announced today the low-cost OWC Neptune line of external FireWire hard drive solutions with a high speed of 7200RPM and capacities up to 1TB, double the prior highest capacity 500GB model. OWC Neptune FireWire solutions are perfect for audio/video, gaming, music, photography, and backup (fully Apple Time-Machine Plug n’ Play ready).

Neptune is the "Value Done Right" external storage drive solution, providing high-performance on a budget with the same industry leading Oxford chipset and heavy-duty power supplies available in OWC’s higher-end Mercury Elite storage line. OWC uses only the best components and qualified hard drive mechanisms. Compact at 1.5-inches x 9-inches x 5.5-inches, the drives are portable, weigh only 2.7 pounds, and boast an extremely shock resistant design for maximum data safety.

OWC Neptune External Hard Drive Pricing:

  • 80GB 7200RPM with 8MB data buffer: $84.99 160GB 7200RPM with 8MB data buffer: $92.99
  • 250GB 7200RPM with 8MB data buffer: $99.95
  • 320GB 7200RPM with 16MB data buffer: $109.99
  • 500GB 7200RPM with 16MB data buffer: $124.99
  • 750GB 7200RPM with 32MB data buffer NEW MODEL: $169.99
  • 1.0TB 7200RPM with 32MB data buffer NEW MODEL: $229.99
"Brought to the market as a top-notch product at an unbeatable value, OWC Neptune storage solutions are the absolute best bet for any Mac or PC user looking for high performance on a budget without sacrificing quality when additional external storage is needed," said Larry O’Connor, President and CEO, OWC.

OWC Neptune FireWire drives feature a custom Oxford bridge solution, two six-pin FireWire 400 (1394a) ports for convenient Plug ‘n Play usability, a 7200RPM drive mechanism, up to 32MB data buffer and data transfer rates of up to 400Mbps. All drives come pre-initialized with shareware/freeware/public domain software and include a FireWire cable, Intech HD SpeedTools (Mac), Prosoft DataBackup III (Mac OS X), and NovaStor NovaBackup (Windows). In addition to a one-year limited warranty, the premium hard drive mechanisms are further covered by an additional 4 year replacement warranty.

The OWC Neptune external hard drive solution is available immediately, priced from $84.99 - $229.99. For more information on the Neptune external hard drive line solution, click here.

The full line of OWC FireWire, USB2, & eSATA storage solutions are also available here.

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