Articles By Sara Frances
Frances | Qualified artisans are going to be called upon to provide both still and video work, because fusion equipment has changed public perception and buying habits. In general, wedding and event industry providers have traditionally been slower to change, as are all vendors in this arena. But I'll admit total surprise at a recent party planners awards presentation where not one single winning event was served by fusion imagers. What are they thinking? Without fusion capability, your potential client pool is shrinking and will continue to shrink over the next few years. No market analyst I've interviewed says otherwise.
Sara Frances | It's easy to recognize that all artists, not just videographers, filmmakers, and photographers, live by the meaning of this quote. Anyone who says that great video is all about equipment has only part of the equation right. Ignore the hype, but believe the mantra of knowing your gear inside and out.
Sara Frances | I'm searching to define and delineate where fusion has come from, why it's useful, and where it's leading the industry—or if it's not leading at all and is just a bunch of hype. Maybe fusion only muddies the waters, lowering the quality of imagery by masking imperfections and diluting the impact. That would mean also lowering the prestige and financial earning power of pure videography and photography. Or maybe using a variety of different elements really does create a finished piece of art that is worth more than the sum of the parts.
Sara Frances | Close-up (CU) shooting is definitely where it's at if you want impact in your films. Here's a look at the lenses that will help maximize that impact.
Sara Frances | The darlings of my photo bag are my medium telephoto lenses, which can generally be considered the range from 75mm to about 135mm. I love them simply because they make everyone look good and in proportion.
Sara Frances | When we're shooting at traditional events, presentations, or even just shooting on the street, the lowly normal-angle lens tells the story like it is. It's just right for an astonishing percentage of situations. The normal-angle lens reproduces the same relationship, proportion, and size of the objects that the eye sees. I can't imagine ever going out without a 50MM in my kit.
Sara Frances | In this column, I'll focus on the easiest and most familiar lens to videographers: the wide angle. Event work lends itself to big drama-the beauty shot, the grand sweeping overview. If your standard kit contains just one extra lens, it's bound to be a wide or wide attachment.
Sara Frances | Attention Fusion still/video shooters: The honeymoon with so-called "bokeh art" is over. The harsh facts have been revealed. This is the first column in a series aimed squarely at alleviating user panic and at getting the Fusion equipment babies trained and ready to work for you.