Articles By Mike Nelson
Mike Nelson | Why do so many wedding video businesses fail? Over the next few installments of The Main Event, I would like to share what has made my business survive two-and-a-half decades as a full-time business with a storefront location. I'll also discuss what has made the difference between success and failure for many of the others.
Mike Nelson | After I complete a wedding film, I ask the bride to come in for an approval viewing. I conduct these meetings for two reasons: First, they ensure a happy bride, and second, they have increased sales. I started scheduling these viewings to stop changes and corrections from taking place after the film had been delivered. Despite my best efforts at quality control, on occasion, three types of problems were occurring.
Mike Nelson | There are two types of sales: a "reality sell" and an "upsell." A reality sell is necessary while an upsell is not. The difference between a reality sell and an upsell is huge.
Mike Nelson | I conduct a meeting with the bride about two weeks after the wedding for three main reasons. First is to prevent potential problems before they happen. Second is to help the bride deal better with the delivery time. Third is to help a bride deal with her increased value of video after the wedding. Because we schedule this meeting and address these issues, we end up having fewer changes and problems and enjoy happier clients and increased sales.
Mike Nelson | Many wedding videographers treat the reception like a buffet: One price includes all no matter how many trips they make through the line for food. The problem with the buffet concept with wedding videography is that you do not control the environment or the items on the menu, or all the variables that come into play at different events. You do not control the costs of your gamble.
Mike Nelson | The single most important concept in the growth and success of my wedding business over the last 24 years is what I call the “PRE-Wedding Meeting with Your Director of Videography,” because it's my best opportunity to sell a bride the range of products we offer.
Mike Nelson | The question I'm most commonly asked by fellow videographers is, "How can I quit my other job and become a full-time wedding videographer?"