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Articles By Stu Sweetow
Stu Sweetow | We recently examined the responsibilities you take when you assume the role of the producer of a corporate video. Here we look at the director's role and the tasks and responsibilities you can expect to handle when wearing the director's hat (or beret). In many organizations, you may be both producer and director, but it is important to understand the functions that a corporate video director may be expected to fulfill.
Posted 21 Nov 2011 By
Stu Sweetow | if you plan to produce corporate videos, it's a good idea to become comfortable in your role. Most likely, you'll serve as both producer and director, and you may even be the camera operator and editor. This may sound like the typical role of a "videographer," but you'll want to do whatever you can to separate your wedding work from your corporate productions, and replacing the title "videographer" with "video producer" is a good way to start.
Posted 28 Oct 2011 By
Stu Sweetow | For corporate videographers, the opportunity to develop a rapport with the head of a corporation can be an opportunity for a long-term relationship with a firm. Your confidence with supervising the filming crew will be an asset the CEO notices. Your excellent pre-production planning ensures that the process runs smoothly, the exec performs in a relaxed manner, and the video exceeds the company's expectations.
Posted 26 Sep 2011 By
Stu Sweetow | You may not need to present it on bended knee, as the prospective groom does, but your corporate video proposal is your opportunity to sell yourself in order to create a long-term relationship. So show off your creativity by coming up with innovative concepts that will motivate the viewers and make the most effective use of video.
Posted 08 Sep 2011 By
Stu Sweetow | The skills you've developed filming family events will transfer well to covering the cocktail hour prior to a company meeting. Companies use video to expand their reach to customers, to train staffers who were not at the meetings, and to reward top salespeople with incentive travel to a preferred destination. People love to see themselves in a highlights clip shown at the close of the event, and sometimes the planners show the highlights video the following year to attract more attendees to their events.
Posted 05 Jul 2011 By
Stu Sweetow | Social media tools work well with large or small companies. Whether you're documenting the community support project for a major corporation, producing how-to videos for the local hardware store, or using interactive media to help brick-and-mortar stores to sell online, your skills in location video production and social media are welcome additions to businesses on the move.
Posted 03 Jun 2011 By
Stu Sweetow | I recently wrote a book titled Corporate Video Production. I spent a year researching and writing the book, and, in this column, I'll share with you what I learned. We will also look at the myriad opportunities for freelance video producers, now that corporate videos have matured beyond the boring formats that used to characterize them.
Posted 02 May 2011 By
Stu Sweetow | As part of the digital television transition that started last year, the FCC allocated frequencies to public safety organizations and broadband providers. That spectrum includes the 700MHz band where many UHF microphones transmit. If your wireless mics operate on any frequencies between 698MHz and 806MHz, you may be breaking the law. Here's what you need to know to keep your wireless workflow safe and sound.
Posted 31 May 2010 By
Stu Sweetow | Watching an event you missed on DVD is the next best thing to being there, but wouldn't it be even better if you could watch it live, regardless of your location? A number of streaming and webcasting services and products scaled and tailored to the event market are now making this possible, and in turn they are adding a new dimension to the services event videographers are able to provide.
Posted 06 May 2009 / May 2009 Issue By
Stu Sweetow | Here's a look at some strategies for developing corporate projects that will help you answer the questions that arise when you encounter a corporate client and do the best--and most profitable--work you can.
Posted 01 Dec 2008 / December 2008 Issue By
December 2008 EventDV Table of Contents
Stu Sweetow | In this second installment of our two-part series on legal issues, we'll look at issues surrounding the use of copyright-protected music on YouTube and other media sites, contract issues for employees and subcontractors, distribution issues for special interst videos, and permits, permissions, and releases for your video subjects.
Posted 01 Oct 2008 / October 2008 Issue By
Stu Sweetow | Rather than remove videographers' clips that contain unlicensed music (which are now a very common occurrence on YouTube and other user-generated content sites), YouTube is now pairing advertising for the music labels with the video clips.
Posted 26 Sep 2008 By
Stu Sweetow | Legal worries serve only to distract the otherwise creative videographer. This two-part article will help clarify the often confusing mix of intellectual property laws with which videographers need to comply.
Posted 01 Sep 2008 / September 2008 Issue By
Stu Sweetow | Some recent advances in mobile media could provide opportunities for video producers to market and distribute their work. Let's take a look at several recent developments in mobile multimedia, as well as others that are in the works, and how they'll affect videographers who are looking to go mobile.
Posted 01 Jun 2008 / June 2008 Issue By
Stu Sweetow | As event videographers, we're well-prepared to profit from online corporate video. Obviously, it means targeting different markets, but perhaps less obvious are the different production strategies involved in creating video for online delivery. Here are tips from three videographers who have succeeded with corporate web video on how you can make it work for you.
Posted 01 Apr 2008 By
Stu Sweetow | How do you earn residual income by producing and distributing your own videos? Here are the stories of some video producers who have built successful businesses around special interest videos.
Posted 09 Jan 2008 By
Stu Sweetow | Promoting Clients Through Social Networking Sites
Posted 02 Oct 2007 By
Stu Sweetow | User-generated content (UGC) sites such as YouTube and MySpace can provide distribution channels for videographers and help videographers market their services. Here's a look at how some videographers have successfully leveraged UGC sites in their businesses, and some tips on how you can get your video seen on these sites and make them work for you.
Posted 29 Jun 2007 By
Stu Sweetow | With hundreds of cheerleading squads participating in competitions around the country, performing 2.5-minute routines in front of cheering parents who eagerly consume photos and videos of the performances, opportunities for event videographers abound.
Posted 24 Apr 2007 By
Stu Sweetow | Remote control systems like the Grizzly Pro can help make multicamera event video production a single shooter’s job, and near-instant delivery an attainable goal. It can also give you camera control in venue locations where videographers dare not tread. Here, some Grizzly Pro users describe how the system has benefitted them in their wedding and event video work.
Posted 02 Mar 2007 By
Stu Sweetow | The fastest-growing segment of high school athletics is girls' sports, and parents of female athletes who are hoping to secure athletic or academic scholarships to help pay for their daughters' college educations are a viable market for sports videographers. Here's a look at some of the video work being done with girls' high school sports today.
Posted 29 Jan 2007 By
Stuart Sweetow | High schoolsports is a market niche well worth exploring. Parents use DVDs to help their college-bound kids get athletic scholarships. Coaches appreciate videographers who get them clear shots they can use for game analysis. Here we talk to five videographers who have scored with high school football, and examine the gameplans that have worked for them.
Posted 26 Oct 2006 By
Stu Sweetow | NCAA Division II and III colleges rely on videos to evaluate the potential baseball recruits. Parents can contract with an expensive school sports promotion company to make a video as part of a marketing package, they can videotape their sons themselves, or they can hire a professional videographer. School sports videography is a market niche worth exploring.
Posted 05 Sep 2006 By