Articles By Ron Dawson
Ron Dawson | Our industry's premier blogger and business-growth expert looks at the latest online, digital, and cloud-based solutions business, project, and customer relations management applications that will serve independent videographers as they look to systemize and grow their businesses and build a lasting and renewable client base.
Ron Dawson | Over the past 5 or 10 years, I've had the opportunity to be on both sides of the brand change process: changing my own and helping others change theirs. I want to share with you some of the things I learned in that process. I'm not claiming that these are hard-and-fast rules. This is just how we've done it, and how we've helped others do it. If you're considering a change, I hope you'll find this useful.
Ron Dawson | Last month we began our two-part series about the short holiday film "For the Man Who Hated Christmas" that Ron Dawson produced for Giving101. The whole process, from booking the client through production, is an ideal case study on corporate film production (not to mention profitable production for nonprofits). Part 1 covered the business side of the deal. This month, we're covering the "fun stuff": making the film.
Ron Dawson | Corporate film production is a world apart from wedding and event filmmaking, as Dare Dreamer Media's "The Man Who Hated Christmas" project for nonprofit The White Envelope Project amply demonstrates. This two-part series will cover a gamut of topics from sales, marketing, bidding, preproduction planning, auditioning, adapting written material for the screen, working on a high-key set, directing kids, collaborating with clients, and, most importantly, how following your passion pays off.
Ron Dawson | Many event filmmakers follow a similar career arc: They get into the business for artistic reasons and eventually realize that their emphasis on artistry is hurting their bottom line, so they redirect their attention accordingly. But what happens when you devote so much attention to business and marketing that you lose touch with what first drew you to this profession? Here, marketing and social media industry icon Ron Dawson talks about how to get back to your original source of inspiration: filmmaking.
Ron Dawson | A few months ago I saw a clip that StillMotion had put together for fellow Canadian company Cinevate (makers of the Brevis 35mm adapter, as well as a variety of other camera gear), starring a new slide-rail system called the Pegasus that allowed the shooter to create smooth, dollylike shots. I recently had the opportunity to test the system, and here's a look at how it performed on a series of shoots that required some smooth dolly-type shots.
Ron Dawson | Taking a cue from indie filmmaker Robert Rodriguez's Rebel Without a Crew, Ron Dawson recounts the challenges he encountered in planning, casting, funding, producing, and marketing the first online reality TV series created with and for professional photographers.
Ron Dawson | This is a case study about being a producer. The challenges we faced as a studio to pull off this wedding shoot proved a great learning experience for me, and it's one that I hope will encourage you to think big.
Posted 31 Dec 2008
/ January 2009 Issue
Ron & Tasra Dawson | Blogs are here to stay. Every day, they become more popular and more embedded in our society. Particularly if you're in a socially oriented business like wedding and event videography, blogs will be both an invaluable and, dare we say, mandatory addition to your marketing repertoire.
Ron Dawson | Here's how to create a viral marketing campaign for your concept video that will not only build excitement about your video among those who will see it at the event, but also increas your company's exposure in the process.
Ron Dawson | This month, we'll touch on three aspects of editing that are crucial in concept video production: pacing/timing, storytelling, and aesthetics.
Ron Dawson | This month, we'll look at the three Cs of producing concept videos: Crew, Cast, and Control. This is where the magic begins.
Ron Dawson | In this installment of What a Concept, I’ll address the pre-production phase of concept video creation. This includes writing and breaking down the script and planning your shots.
Ron Dawson | Concept videos offer event videographers the opportunity to expand their horizons, stretch their imaginations, have a ton of fun, wow their audiences, and—here's the clincher—make more money.