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Articles By Elizabeth Avery Merfeld
Liz Merfeld | Today, the demo is arguably no less important than it was in years past. But a handful of adventurous wedding filmmakers, in an effort to stand out among a growing talent pool, have begun to offer a more introspective marketing piece to complement, or even replace, their demos: the promo video. Where demos highlight a filmmaker's skills, as well as testimonials to the value of those skills, promos introduce viewers to the people behind the cameras.
Posted 29 Nov 2011 By
Liz Merfeld | Just in time for Halloween, Dustin Blake of Atlanta-based indy Productions, a 2010 EventDV 25 honoree, has resurrected the Trash the Dress (TTD) movement—and this time, he's added an element of the macabre. The story that plays out is one part bridal elegance, one part slasher film, and one part skin flick. Click through to the article to read all about it--and to see the world premiere of Blake's new film.
Posted 31 Oct 2011 By
Liz Merfeld | Andrew Waite runs Higher Definition Media (HDM) out of Bakersfield, and just this June launched its wedding-focused spin-off, Lovestruck Films. In addition, he is an indie filmmaker, with 3 self-produced features under his belt, and was among the first presenters announced for IN[FOCUS] 2012. Registered with the film commission, Waite often gets to crew on blockbuster films and even rent out his gear.
Posted 26 Sep 2011 By
Liz Merfeld | One of Chicago's more successful event video studios—FurlaVision has won more WEVA Creative Excellence Awards than any studio in the Midwest—Chris Chibucos attributes much of his company's success to they way they have always combined a fairly large volume of work (as many as 150-175 events per year) with a high price point.
Posted 10 Jun 2011 By
Liz Merfeld | Greg Mulvey is the Lead Editor and Motion Graphics Designer for Second City Communications, the business solutions division of Chicago's world-famous improv comedy theater, The Second City. (Alumni include Tina Fey, Steve Carell, Stephen Colbert, John Belushi, and Bill Murray to name a few.)
Posted 10 Jun 2011 By
Liz Merfeld | The Aussies have scrunched their event video industry's evolution into the blink of an eye, leaving videographers stateside blushing. Sure, event videos in the U.S. have advanced by leaps and bounds, going from totally cheap to totally chic, and morphing into films along the way. And there's no better evidence of the rise of event filmmaking in Australia than the Aussies' innovative educational event, Exposed Down Under. EDU 2011 kicks off on 4 July in Melbourne.
Posted 23 May 2011 By
Liz Merfeld | There's a wave of raw, demolike one-take music videos with an unmistakable live feel sweeping the web, and some savvy event filmmakers have thrown their hats into thering. Here we look behind the scenes of Bill Grant's boneshow and Jet Kaiser's One Take Shows, and get their spin on this new, viral field-recording phenomenon.
Posted 13 Dec 2010 By
Liz Merfeld | You may know Kristen and Jeff Turick of Artifact Documentaries for their handcrafted wedding documentaries and vintage Super 8 wedding films. But now, nearly 6 years into the business, the pair has admittedly lost their "wedding mojo" and found something they find more meaningful. Today, Artifact is shifting focus to what Kristen calls "documentary stories that will allow us to explore a broader variety of human emotions."
Posted 09 Nov 2010 By
Liz Merfeld | As experts and studio principals, have you ever considered enlisting a studio-owning peer to assist you on a shoot, instead of a freelancer? Your peers offer a wealth of technical and business acumen—not to mention talent—that can translate into a worry-free workflow and a brilliantly polished product. What's more, if recruited to help on a colleague's project, you stand to gain perspective in the humbling role of second or third shooter on a colleague's gig. Isn't it about time you stopped flying solo every weekend and got into the collaboration game?
Posted 01 Oct 2010 By
Liz Merfeld | By expertly combining her love of the northeastern outdoors with her work, Meg Simone has (perhaps inadvertently) cornered the market on destination weddings in the heart of Mount Washington Valley (N.H.), a resort community filled with restaurants, shops, ski resorts, quaint inns, and historic grand hotels. We wanted to know the story behind her success, particularly from her unique position as one of a small group of young women in the wedding film industry rising to prominence running businesses mostly on their own, as opposed to being part of a husband-and-wife team.
Posted 01 Sep 2010 By
Elizabeth Avery Merfeld | After introducing themselves to the crowd at Re:Frame Austin, Society Hill Studios' Cristina Valdivieso and Jon Connor, along with partner Amy Reese now seem to pop up everywhere with the industry's inner circle. But how did these Young Turks manage to crash this party, seemingly overnight, and set themselves on the road to becoming one of the go-to studios in Philadelphia for couples wanting a high-end, artistic wedding film? (Read on for more info about their upcoming event, CANON FILMMAKERS LIVE!)
Posted 01 Jul 2010 By
Elizabeth Avery Merfeld | Event filmmaking combines two conflicting tasks: documenting an event as it happens and creating a film that reflects the filmmaker's vision. Nowhere is that line more finely walked in the wedding world than in the filmmaker's interaction with the couple, and with the question of how much direction is too much and how much is too little (if that's possible) when it comes to drawing out performances and guiding couples toward moments that will make a good film. Here, we get five leading event filmmakers' takes on directing (or not directing) in our one-take world.
Posted 07 May 2010 By
Elizabeth Avery Merfeld | Sharrone Calafiore's trademark steamy Save the Dates and other concept and wedding pieces could be described as Chris Isaak's "Wicked Game" meets a Vera Wang runway show set to a Lady Gaga soundtrack. Or you could just say they're hot.
Posted 06 Apr 2010 By
Elizabeth Avery Merfeld | A look inside Gebbs Wedding Films' all-SDE business model and all-DSLR shooting M.O.
Posted 06 Mar 2010 By
Elizabeth Avery Merfeld | This is the story of Joth Riggs, a successful Hollywood assistant director turned breakout wedding filmmaker turned ... well, you can just read it for yourself and find out. You'll see what you've probably already suspected: that an A-list film production background isn't the worst kind of training you can have if you want to make great wedding videos—and, perhaps less predictably, that happy endings often aren't endings at all.
Posted 06 Mar 2010 By
Elizabeth Avery Merfeld | In just 3 years, Ray Roman has parlayed his passion into becoming one of the most sought-after wedding videographers in the country. WEVA and In[Focus] have tapped him to speak at conferences and bestowed accolades upon him. He's sponsored by Cinevate. His high-profile client roster boasts names such as the Cole family (as in Nat King and Natalie) and enough professional athletes to field a fantasy sports team.
Posted 01 Nov 2009 By
Elizabeth Avery Merfeld | In just 3 years, Ray Roman has parlayed his passion into becoming one of the most sought-after wedding videographers in the country. WEVA and In[Focus] have tapped him to speak at conferences and bestowed accolades upon him. He's sponsored by Cinevate. His high-profile client roster boasts names such as the Cole family (as in Nat King and Natalie) and enough professional athletes to field a fantasy sports team.
Posted 01 Nov 2009 / November 2009 Issue By
Elizabeth Avery Merfeld | Last fall, Canon shook our world when it released the transformative EOS 5D Mark II, a DSLR featuring full-frame HD video and dynamic depth-of-field control. Along with others of its ilk, the 5D is revving up videographers' creativity, smearing the line between the photography and videography industries, and ushering in (some say) a new era of photo-video fusion. With several months of use under their belts, we asked a handful of early adopters for their take on how the 5D has impacted their businesses and where (if anywhere) their first forays into fusion have taken them.
Posted 06 Oct 2009 / October 2009 Issue By
Elizabeth Avery Merfeld | Last fall, Canon shook our world when it released the transformative EOS 5D Mark II, a DSLR featuring full-frame HD video and dynamic depth-of-field control. Along with others of its ilk, the 5D is revving up videographers' creativity, smearing the line between the photography and videography industries, and ushering in (some say) a new era of photo-video fusion. With several months of use under their belts, we asked a handful of early adopters for their take on how the 5D has impacted their businesses and where (if anywhere) their first forays into fusion have taken them.
Posted 06 Oct 2009 By
Elizabeth Avery Merfeld | In the 4 years since Mili Ghosh began Memories in Motion in Chicago with the goal of offering high-end Bollywood-style videos to a niche South Asian wedding market, her hands-on approach—consulting in details right down to makeup—has taken her all over the globe. From opulent weddings with hundreds of guests in her hometown of Chicago to royal weddings in India, Ghosh combines her own personal artistic vision with a devotion to her couples to create cinematic wedding videos with a flair not found anywhere else.
Posted 24 Sep 2009 By
Elizabeth Avery Merfeld | Have you ever dreamed of doing a wedding shoot in which the guests and wedding party already knew and loved your work, and so they showered you with compliments throughout the day? Or one in which youy got the most candid, natural shots of even a camera-shy couple? Enter the Save the Date video: a short film produced far in advance of the wedding and distributed via your blog, Facebook fan page, Vimeo, or—less commonly—on DVD, in lieu of traditional Save the Date cards.
Posted 08 Sep 2009 By
Elizabeth Avery Merfeld | Steve and Laura Moses have been called the "prom king and queen" and "model husband-wife team" of wedding video. But forget the awards and accolades for a moment, since they're not what define this couple, nor do they tell the whole story of their lives in this business, or this business in their lives. Here's a brief review of their road to success and what they saw and learned along the way.
Posted 05 Jun 2009 By
Elizabeth Avery Merfeld | Steve and Laura Moses have been called the "prom king and queen" and "model husband-wife team" of wedding video. But forget the awards and accolades for a moment, since they're not what define this couple, nor do they tell the whole story of their lives in this business, or this business in their lives. Here's a brief review of their road to success and what they saw and learned along the way.
Posted 05 Jun 2009 / June 2009 Issue By
Elizabeth Avery Merfeld | A look behind the garage door into the world where "A Sin City Love Story" was created
Posted 04 May 2009 / May 2009 Issue By
Elizabeth Avery Merfeld | A look behind the garage door into the world where "A Sin City Love Story" was created
Posted 04 May 2009 By
Elizabeth Avery Merfeld | We asked 5 award-winning studios--all of whom have won international awards specifically for their demos--to demystify the process of producing an award-winning demo and help you master the making of your own.
Posted 08 Mar 2009 / March 2009 Issue By
Elizabeth Avery Merfeld | His maxim--Adapt or die!--is what turned BMX legend Joe Simon into a four-time Telly Award-winning artist and owner of Joe Simon Productions, an Austin, Texas-based studio specializing in cinematic high-definition and vintage wedding films.
Posted 05 Mar 2009 / March 2009 Issue By
Elzabeth Avery-Merfeld | Kevin Shahinian was rushing out his door, on his way to shoot a musical number at a library on the outskirts of Los Angeles, when we first spoke to him about the Bollywood "mini-epic" he was making for a couple from Southern California...
Posted 01 Jan 2009 / January 2009 Issue By
January 2009 EventDV Table of Contents
Posted 01 Jan 2009 By
November 2008 EventDV Table of Contents
Elizabeth Avery Welsh Merfeld | When the time comes to put his legacy in order, Lee Bakogiannakis wants to be remembered for his contributions to the Greek wedding video industry. But for now he'll settle for being known as the guy who "made Bon Jovi cool again."
Posted 01 Nov 2008 / November 2008 Issue By
Elizabeth Welsh | The rise and fall of (well, OK, only the rise of) Hollywood spoofmaster Loyd Calomay of Red 5 Studios
Posted 01 Oct 2008 / October 2008 Issue By
Elizabeth Welsh | Is there an unwritten rule that wedding videographers should stay on their own turf? Are videographers lured by more lucrative markets—whether a neighboring metropolis or a faraway town with a rich reservoir of brides willing to pay top dollar—seen as furtive interlopers? We found four videographers who actively seek out business in other markets in lean times.
Posted 01 Aug 2008 / August 2008 Issue By
August 2008 EventDV
Elizabeth Welsh | While corporate video producers are notoriously tight-lipped with their tricks of the trade, here four studios who've successfully crossed over from wedding and event to corpporate provide a road map from the altar to the boardroom.
Posted 01 Jun 2008 / June 2008 Issue By
Elizabeth Welsh | Studio 26 Productions' Ryan Bodie thrives in wedding video and religious-themed feature film
Posted 01 May 2008 / May 2008 Issue By
Elizabeth Welsh | One of the most interesting new trends in wedding video is the "new documentary" style, which eschews the pomp and grandeur of cinematic video with quicker cuts, more ambient audio, and less reliance on orchestral scores. Six leading practitioners explain what the new doc is all about, and how it's set their work apart.
Posted 09 Mar 2008 By
Elizabeth Welsh | If it's forward-thinking, technologically superior, and luxurious, then newly minted EventDV 25 honoree Cloud Nine Creative--a boutique wedding video studio and pubisher of WedLuxe, Canada's luxury wedding magazine--is probably first out of the gate with it.
Posted 04 Feb 2008 By
Elizabeth Welsh | As they modestly described their respective crafts—Amina's photography represents the "Still" of Still-Motion, and Patrick's videography provides the "Motion"—it became clear that the pair more than just balance or complement one another. Their synergy defines Still-Motion—that, and the way they approach their work: as an ever-evolving process.
Posted 09 Jan 2008 By
Elizabeth Welsh | In the 5 years since Kristen* Souders began Bliss* Video Productions in West Hollywood with the bluntly stated goal of creating wedding video "that doesn't suck," her self-described "couture" approach--heavy on film--has earned her top dollar and attracted an elite clientele.
Posted 29 Nov 2007 By
Elizabeth Welsh | Since 1987, Rudy Childs' Spero's Video Broadcast Team (SVBT), based in Rockland, Massachusetts, has produced more than 250 television boxing shows that have aired up and down the east coast on dozens of networks. Childs credits the shows' fast-growing popularity to SVBT's success at self-distribution.
Posted 24 Apr 2007 By
Elizabeth Welsh | Roller derby's cleaver-brandishing mascots and skaters sporting “blood”-splattered aprons over pink minidresses are definitely not your run-of-the-mill event-video subjects, but self-described “roller-skating videographer" Mark Lowe wouldn’t have it any other way.
Posted 28 Jun 2006 By
Elizabeth Welsh | Super 8 film can add beauty and nostalgia to your your productions. Here, five videographers consider whether Super 8 can transcend what they can create with digitally produced film-look effects, and share how they utilize film to achieve stunning results.
Posted 31 May 2006 By
Elizabeth Welsh | Mike Nelson's Remember When Videos
Posted 28 Feb 2006 By