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Articles By Kris Malandruccolo
Kris Malandruccolo | I've been asked by several bridal consultants if I could compile a list of apps that would be helpful to consultants and couples as plan their wedding day. I created a list of 50 wedding apps. This is my personal compilation of helpful wedding apps. My criteria for downloading apps to my iPhone is that they must receive a review of at least three stars (out of five).
Posted 01 Dec 2010 By
Kris Malandruccolo | Marketing our businesses is something that all of us should do on a continual basis. In this Great Recession, we need to be creative and thrifty in our marketing. So I'm going to share a marketing tool that doesn't cost you any money, yet it's priceless: a heartfelt testimony from a happy client or a fellow wedding professional. We can talk until we're blue in the face about how great we are, but a client or colleague testimonial will mean much more to a potential client. Let your clients and fellow vendors do the talking (and the selling), and your business will reap the rewards.
Posted 29 Sep 2010 By
Kris Malandruccolo | Recently, I attended one of Jack Canfield's all-day Success Principles workshops, and I want to share a few of these success principles with you.
Posted 06 May 2009 / May 2009 Issue By
Kris Malandruccolo | For most of us, 2008 was a wild ride, financially, and I hope 2009 will be better. However, as a small business owner, you need to be prepared for less income as our clients think twice about what they spend. What you can spend on your business is related to your personal finances just as what you can spend in your personal life is related to your business income.
Posted 31 Dec 2008 / January 2009 Issue By
We consulted our crack team of contributing editors and columnists on what they saw as the game-changing products and trends in the event video industry in 2008. The envelope please...
December 2008 EventDV Table of Contents
November 2008 EventDV Table of Contents
Kris Malandruccolo | Who knew that my duties as WEVA's public relations chairperson would take me halfway around the world into a culture that I previously didn't know? Well, that's just what happened when I went to Japan in July to present "The Power of Video" to videographers and other wedding vendors in Tokyo and Osaka.
Posted 01 Nov 2008 / November 2008 Issue By
Kris Malandruccolo | As WEVA Public Relations Chairperson, I was invited to present "The Power of Video" in Tokyo and Osaka as the main speaker at the 8th annual ABC Japanese Bridal Conference. Over my next two columns, I'll talk about what I learned about the culture and market of Japanese wedding video.
Posted 01 Sep 2008 / September 2008 Issue By
Kris Malandruccolo | What do women want? And why should you care? Women have tremendous power and influence when it comes to all types of purchases. And there's nowhere this dynamic is more prevalent than when it comes to making decisions about a wedding—especially choosing wedding vendors.
Posted 01 Jul 2008 / July 2008 Issue By
Kris Malandruccolo | Two new instructional DVD titles from multiple CEA and AAA winners and two-time EventDV 25 honorees Steve & Laura Moses
Posted 01 Jul 2008 / July 2008 Issue By
Kris Malandruccolo | Here's a question I hear all the time from wedding videographers: Are bridal shows effective? Can bridal shows really bring in the brides and, more importantly, the money?
Posted 01 May 2008 / May 2008 Issue By
Kris Malandruccolo | Two new DVD training titles from three-time EventDV 25 honoree Steve Fowler
Posted 01 May 2008 / May 2008 Issue By
Kris Malandruccolo | When change happens that you don't like, ask yourself, "Is this the worst that can happen?" The answer: probably not. Learn to embrace the inevitable changes that are bound to come your way, and you—and your business—will reap the rewards.
Posted 07 Mar 2008 By
Kris Malandruccolo | If adventure, travel, broadcast media, video production, and never-the-same routine appeal to you, then a job as a cruise ship videographer just might be for you. But is the job really as fun as it sounds?
Posted 08 Feb 2008 By
Kris Malandruccolo | Studies show that you have a 70% greater chance of achieving your goals if you write them down. This is true of personal goals as well as professional ones, but let's focus on some professional goals that you can work on.
Posted 26 Dec 2007 By
Kris Malandruccolo | In this column I'll offer some tips on how to maximize your visibility and credibility via the web.
Posted 09 Nov 2007 By
Kris Malandruccolo | Built around Steve Yankee's popular marketing seminar of the same name, Marketing Secrets of the Wedding Vendor Superstars is a 48-minute DVD that's chock full of invaluable marketing advice on achieving bridal business success. At only $32.95, it's a must-buy bargain for the marketing and money-making tips it provides. If you can't make it to a Steve Yankee seminar, let Steve come to you!
Posted 18 Oct 2007 By
Kris Malandruccolo | Peter Merry a great job of explaining wedding vendors' respective roles. The more we understand the role of other wedding professionals at the wedding, the better team players we become, and that's one of the reasons I recommend The Best Wedding Reception…Ever!
Posted 30 Sep 2007 By
Kris Malandruccolo | In the April edition of The Reel Deal, "Home Suite Home," I wrote about the advantages and disadvantages of working from a home studio, and how to make it succeed as a business strategy. This column will delve further into that topic.
Posted 04 Sep 2007 By
Kris Malandruccolo | Heritage Makers is an online publisher that creates hardcover books of the highest quality from pictures and stories uploaded to its website. Here's how these books can benefit your videography business.
Posted 01 Jun 2007 By
Kris Malandruccolo | Wedding Vendor Handbook (Sage House Publishing, $21.95) by Master Bridal Consultant Barbara Wallace is a must-read for wedding vendors who aspire to reach the top of their profession, and want to understand all the things you need to do to get there.
Posted 24 Apr 2007 By
Kris Malandruccolo | Preston Bailey runs Preston Bailey Design, a New York City-based outfit that has been doing weddings and other special events for the rich and famous for more than 25 years.
Posted 24 Apr 2007 By
Kris Malandruccolo | Go ahead, admit it. You love working from your home studio. I know I do. I’ve had a home studio for more than 19 years and have no desire to get a storefront location. When you go to clients, you are selling. When they come to you, they're buying.
Posted 30 Mar 2007 By
Kris Malandruccolo | Here are a few tips on how to document a wedding photo session in a creative way so you aren’t just duplicating what the photographer is shooting.
Posted 01 Feb 2007 By
Kris Malandruccolo | Volume 3 of Michael Aiken's acclaimed series of royalty-free music expressly designed for wedding and event videographers
Posted 20 Jan 2007 By
Kris Malandruccolo | Being “your own boss” isn’t quite the same as having a carefree life. Far from it. With being the boss comes much responsibility.
Posted 26 Sep 2006 By
Kris Malandruccolo | Sometimes, all the preparation and composure in the world won’t stop a mishap from ruining your shoot. What if, despite your best efforts, something goes terribly wrong? Errors & Omission (E & O) insurance is a must for any videographer.
Posted 05 Sep 2006 By
Kris Malandruccolo | Are you part-time and dreaming of going full-time into videography? Do you want to move into a storefront location? What is holding you back from fulfilling your entrepreneurial dreams? Here are some tips to get you on the right track.
Posted 14 Jun 2006 By
Kris Malandruccolo | Award-winning videographers Mark & Trisha Von Lanken recently extended their acclaimed educational efforts beyond the familiar confines of the training DVD and trade-show seminar with a marathon two-day "On the Job Training" workshop held on April 24-25, 2006 in their hometown of Tulsa, Oklahoma.
Posted 19 May 2006 By
Kris Malandruccolo | Find out what it is like to shoot weddings at Disney World in Florida for "Disney Fairy Tale Weddings."
Posted 01 May 2006 By
Kris Malandruccolo | Most videographers know the importance of customer service in conjunction with your reputation. This article discusses different ways to improve your customer service.
Posted 25 Apr 2006 By
Kris Malandruccolo | "The Power of Video & How To Get More Business Using It" presented at national AFWPI conference
Posted 13 Apr 2006 By
Kris Malandruccolo | The "World Record Wedding Video Event," held February 15-16 in Sacramento, may not have set any Guinness World Records, but it was a landmark event that provided unique learning opportunities for the videographers who attended
Posted 21 Feb 2006 By
Kris Malandruccolo | The challenge for videographers has always been finding opportunities to see and be seen. The Video iPod--along with streaming video on the Web--is now making it that much easier.
Posted 10 Feb 2006 By
Kris Malandruccolo | We would all agree that we are in business to make money. However, we don't all agree on when we should get our money. This article is for those videographers who would rather have their money sooner than later.
Posted 23 Jan 2006 By
Kris Malandruccolo | There’s no such thing as luck in our business—or at least there’s no sense in counting on it, or expecting opportunities to fall into your lap. “Luck” is just a euphemism for “hard work.”
Posted 18 Nov 2005 By
Kris Malandruccolo | What kind of mental image does your company name suggest? Does it match the image you want to convey to clients?
Posted 14 Nov 2005 By
Kris Malandruccolo | A lot of videographers have FAQs (Frequently Asked Questions) on their Web sites regarding what questions brides should ask videographers. Here’s a list of questions you, the videographer, should be asking the bride during any booking.
Posted 01 Sep 2005 By
I’ve been in this business for more than 17 years and I’ve never seen one topic more hotly debated on video forums than this: Should the videographer eat at the reception, and who provides the meal?
Posted 06 Jul 2005 / October 1999 [Volume 8, Issue 10] Issue By
Posted 14 Apr 2005 / September 1999 [Volume 8, Issue 9] Issue By