Sorenson Media today announced a new partnership with Kulabyte, an industry leader in live HD and mobile video streaming, to bring the new Squeeze Live cloud encoding platform to market. Currently in beta, the new solution, which was announced today from World Mobile Congress in Barcelona, Spain, enables high-volume live video encoding for distribution to any mobile device or computer.
Squeeze Live’s architecture enables the event producer to entirely re-think traditional approaches to live broadcast. With audiences increasingly consuming media on multiple devices at multiple bitrates, adaptive bitrate streaming capability provides a high-quality, reliable, consistent stream, even for challenging bandwidth environments. Preparing multiple renditions previously required additional on-site encoding hardware, bandwidth and infrastructure. Squeeze Live eliminates this wasteful per-event overspending and logistical problem, in favor of a flexible, modular, yet comprehensive high-quality live streaming platform.
Squeeze Live provides the ability to seamlessly connect video-on-demand encoding of live streams, ensuring complete event coverage all within a single cloud platform.
“We are delighted to be working with Kulabyte to harness the power of the cloud and produce the most intuitive, scalable and cost-effective live streaming encoding solution ever brought to market,” said Peter Csathy, president and CEO of Sorenson Media. “Squeeze Live is an elegant solution to the stubborn, thorny and expensive problem of encoding and delivering numerous live video outputs. Squeeze Live is driven by a fundamentally new approach shaped by the cloud, with deep collaborative video expertise and rigorous execution. There is nothing else like it in the marketplace.”
Squeeze Live significantly streamlines and optimizes the previously complex, cumbersome and costly process of encoding video for online delivery for live events—including sporting events, awards ceremonies, conferences, breaking news and exposition presentations. The Squeeze Live solution first passes through a live video stream front-end encoder onsite. The encoded stream is then sent to the cloud for encoding in real time into multiple formats and bitrates, optimized for playback on TV, desktop or laptop computers, or on a broad range of mobile devices, including Blackberry, iPad and iPhone, Android and others. In the final step of this real time process, multiple renditions of each video profile are delivered to the content delivery network (CDN) of choice for streaming.
“We are pleased and excited to be a part of this collaboration between two undisputed industry leaders with both broad and deep expertise in key strategic areas of online and mobile video,” said Peter Forman, CEO of Kulabyte. “Our live cloud technology represents an architectural breakthrough that is changing the face of the video streaming market, and Sorenson Media’s Squeeze Live represents a combined solution that is unlike anything else in the market today; the most scalable and cost effective solution for live video encoding, period.”
Primary benefits for Squeeze Live users include: