For those not familiar with the Re:Frame Collective, it's a group of four leading wedding filmmakers--Julie Hill of OC-based Elysium Productions, Kristen* of San Francisco-based Bliss* Productions, Bruce Patterson of Vancouver-based Cloud Nine Creative, and Jason Magbanua of Makati City, the Philippines--that set out 18 months ago to introduce a sort of videographer education hitherto unseen in the industry, and have done so (with a few personnel changes along the way) in two groundbreaking events to date, the first in New Orleans in October 2008, and the second in Austin, Texas in April 2009.
The Collective describes the RF:SF experience as "4 days of intense shooting techniques, business management, HD workflow, branding and marketing, creative storytelling techniques, and more," and promises attendees the opportunity to "break bread with international innovators of the wedding and event video world in an intimate setting." The bread-breaking is actually a signature component of the RF:SF event; attendees who elect to stay at the Clift (optional, and not included in the registration fee) will enjoy a full, sit-down breakfast and lunch in the hotel restaurant each day.
But naturally, education and networking are the main courses of the event, and the heart of the RF:SF 09 announcement is the speaker list. The program breaks down into 3 categories: Creative, Business, and Elective. On the Creative side, speakers include Moscow-based cinematographer Oleg Kalyan, making his stateside speaking debut and presenting a seminar on "creative innovation"; Pacific Pictures' Kevin Shahinian on "Weddings as Feature Films"; Joe Simon of Joe Simon Productions discussing shooting tools ("Simon says: Shoot It"); and Jason Magbanua, newest member of the Re:Frame Collective, with a presentation titled "behind the scenes of a Filipino empire."
Business track presentations include Elysium Productions' Alex Hill (making his long-awaited Re:Frame debut) on growing your business into a high-end, volume enterprise; David Robin of "Hayden & Madison-Magical Mystery Tour" fame on how to stay in the game (and stay on top); Dennis Lennie of UK-based tapelessmadeeasy.com on tapeless workflow; and L.A.-based wedding publicist Leila Khalil on strategic marketing.
Rounding out the speaker roster are two presenters of "elective" sessions (which allow attendees to choose one more creative seminar or one more business seminar): Red 5 Studios' Loyd Calomay on concept films (From Pitch t Production to Presentation), and Angela Desveaux of Cloud Nine Creative and WedLuxe Magazine (and the graphic designer responsible for much of Re:Frame's branding) speaking on design principles. The Collective describes the electives as "mini hands-on tutorials you can choose depending on your interests." There's one addition speaker slot on the schedule that remains TBA.
Also tapped for RF:SF 09 is DoP extraordinaire Philip Bloom, who spoke in Austin, and has been brought back for a return engagement to orchestrate the RF:SF 09 Shootout (a hands-on shooting experience in the streets of the host city that debuted in Austin). The Shootout is only one of several networking and community-building events that will be part of RF:SF 09; others include breakout rooms, the in-hotel breakfasts and lunches, and the signature Tuesday night event.
Part of the attraction of every Re:Frame event thus far has been the location and the atmosphere in which the event occurs. The RF:SF 09 event boasts a 4-star hotel in the CLIFT, with rooms available at a rate of $190/night (which appears to be roughly a $110 discount from reserving a room through the hotel), including a hot breakfast and lunch at the CLIFT's Asia de Cuba restaurant. Past Re:Frame events included lodging in the price of registration; with the costs separated out this time around, the registration fee has also dropped, even with the additional full day of seminars. A seat at Re:Frame Austin went for roughly $1,400. For RF:SF, "early bird" registration (before Aug. 1) costs $1,150, with a regular, post-Aug. 1 rate of $1,275. Re:Frame Alumni--anyone who attended Re:Frame New Orleans or Re:Frame Austin--can register for $975 until July 31. Registration for RF:SF 09, which is available now on the Re:Frame website, is limited to 150.
There's one more way to get into RF:SF 09: the event's "win a seat!" promotion. Would-be free attendees are invited to create a 30-second (or less) "creative film ... to tell the world why you want to attend" and submit it for posting on the Re:Frame blog. The clip that receives the most "unique, verified comments" will win. Details at www.reframecollective.com.
Re:Frame San Francisco is HERE!! Sign up today! from Julie Hill on Vimeo.
The other key element of RF:SF 09--and the one for which details remain largely TBA at this juncture--is Re:Frame's inaugural awards program, The Academy of Event Filmmaker Awards. The Collective promises details on the awards program within a few weeks. Stay tuned.
Stephen Nathans-Kelly (stephen.nathans at infotoday.com) is editor-in-chief of EventDV and programming director of EventDV-TV.