The rapid expansion is a result of Pond5's distinctive approach says Tom Bennett, co-founder and CEO. "We offer the highest royalties and the most artist-friendly contract in the industry, along with a fast, cutting edge interface. That attracts a lot of amazing work, which in turn attracts footage buyers. As a result, our artists are earning great income doing what they love. And our buyers have a fantastic palate of stock footage to work with at incredibly good prices."
Pond5 offers 50% royalties to its artists in an industry where 20-40% royalties are typical, and, uniquely, gives its artists the freedom to set prices themselves. The result, says Bennett, is "an open and efficient footage marketplace offering the widest range of content at the absolute lowest prices anywhere."
In the midst of tough economic times, stock footage is an increasingly attractive option for budget-strapped productions at all levels to cut costs, boost production value, and open up creative possibilities that would otherwise be unavailable. It's also a proven way for footage creators to make money. Currently, over 1,200 video producers contribute footage on Pond5, and many see recurring income in the thousands of dollars per month.
"We're delighted to help provide a means of livelihood for our artists," says Bennett. "And we're committed to continue offering the most artist friendly community and the easiest, fastest interface around, along with the best prices and real customer service."
Free Stock Video Footage Every Week
Pond5 is celebrating its collection's growth by inaugurating its "Free Clip of the Week" offer. Each week a fresh, full-quality HD royalty-free stock video clip will be available to Pond5 users free of charge. Free stock video clips will be highlighted on Pond5's Free Clip page: http://www.pond5.com/Free-Stock-Footage.
Pond5.com, the world's first open marketplace for stock video footage, is a web-based platform where video professionals buy and sell (license) broadcast-quality footage for use in other productions. All footage is licensed royalty-free, and is instantly downloadable. Prices are set by the footage producers, and range from $5 upward. Launched in 2006, the website boasts a rapidly growing collection of more than 150,000 HD and SD stock footage clips, from over 1,200 producers around the world. Clips span all categories, including people and lifestyle, nature and travel, timelapse, animation, motion backgrounds, and alpha channel. Membership is free to both buyers and sellers. Pond5 is based in New York City and Geneva, Switzerland.
To find out more, go to http://www.pond5.com.