Hal Landen brings over 25 years of experience in the non-fiction film and video business to this project. He founded VideoUniversity.com, which Forbes Magazine calls one of the best business-to-business web sites for digital video production. He has freelanced for ABC's 20/20, CBS's 60 Minutes, Warner Brothers, and many others.
This magazine-style DVD offers three distinct segments all designed to help both the novice and experienced producer improve their sales. Here are some of the things you will learn:
What Do Distributors Want?
Leslie Kussman, producer-distributor from Aquarius Media in the Boston area, shares her expertise on how to produce and market a successful video. She should know. She has built a very successful business. Her distribution company is always looking for videos that serve her market of hospitals, libraries, and health care providers.
How To Get a Good Review For Your Video
Next we go to the West Coast and visit Randy Pittman the editor- publisher of Video Librarian Magazine. This publication reviews over 200 videos every issue. You may think libraries are just for books, but today some libraries spend $1 million a year buying DVDs. Shouldn't you get a share? Randy explains the review process with lots of helpful examples.
Pricing Pitfalls and Opportunities
The third segment is about pricing your DVD. Why price your video at$19.95 when you can make a lot more money at other price points. You'll learn about the psychology of prices, niche vs. mass marketing, value pricing, and lots more. You'll even learn about a video set that sells for $1795! Watch this segment before you produce your next video. It will put money in your pocket!
And speaking of money, you can save it when you buy the DVD and the book together. Click the web links below for details.
DVD: Special Interest Video Magazine Vol. 1 DVD
Running Time: 52 minutes
Book: Secrets of Producing and Selling Successful Videos, 324 pp