"Final Cut Server's powerful media asset management capabilities simplify managing the thousands of assets that make up a typical edit," said Rob Schoeben, Apple's vice president of Applications Product Marketing. "And Final Cut Server's sophisticated workflow automation tools ensure projects flow smoothly through an organization, enabling everyone to be more productive."
"Apple has done it again—they've taken media asset management, simplified it and made it affordable, and most importantly, it works right out of the box," said Jeffrey Birch, vice president, Engineering, CBS Television Stations. Final Cut Server automatically catalogs content, generating thumbnails and low resolution clip proxies in the process. Broad search capabilities extend from simple keywords to complex combinations of IPTC, XMP, and XML metadata.
Final Cut Server can configure a range of highly specific access controls that define user permissions on an asset or project basis. Final Cut Server includes customizable templates that manage the flow of work typically found in broadcast, post and education environments. Sophisticated watch-and-respond systems can be configured to track the progress of assets, alert editors as projects move through the production pipeline and automatically notify producers by email when a project is ready for evaluation.
In addition, location-independent review and approval tools enable clients to view, annotate and approve content from anywhere. Final Cut Server includes a time-saving shot selection and editing tool that supports drag and drop integration with Final Cut Pro 6 projects. An offline/online workflow enables editors to work with HD proxies in the field on a MacBook Pro. Final Cut Server integrates directly with Compressor 3 for delivery and provides pristine format conversions for publishing to broadcast television, web, iPod, Apple TV, DVD, and mobile phones.
Final Cut Server will be available this summer through the Apple Store (www.apple.com), Apple's retail stores, and Apple Authorized Resellers for a suggested retail price of $999 (US) for one server and 10 concurrent client licenses, and $1,999 (US) for one server and unlimited client licenses. Full system requirements and more information on Final Cut Server can be found at www.apple.com/finalcutserver.