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Avid Adds High-Definition Authoring to Avid DVD by Sonic
Posted Apr 27, 2006 Print Version     Page 1of 1
  

Sonic Solutions has introduced Avid DVD by Sonic-BD Edition, a Blu-ray Disc (BD) authoring system for video professionals. The software will be included as a tightly-integrated component of Avid Technology, Inc.'s Studio Toolkit, which can be added to the Avid Xpress Pro and Avid Media Composer family of products. Avid DVD by Sonic-BD Edition will enable creative professionals working with high-definition content to author BD projects that feature Widescreen (16:9) menus, rich playlists, and sophisticated navigation systems.


The unveiling of next-generation authoring capabilities for the professional video market is the latest in a long series of high-definition initiatives by Sonic Solutions, which began its pioneering work on next-generation formats over two years ago. Sonic has taken a leading role in helping the industry make a smooth transition to the new high-definition optical formats, spearheading the High Definition Authoring Alliance (HDAA) in 2005 to prepare Hollywood and their authoring facility partners for the rollout of BD and HD DVD titles. More recently, Sonic announced an extension to the Alliance with the formation of an Advisory Group (HDAA AG). Comprised of top-tier computer and consumer electronics companies, the HDAA AG will collaborate with the HDAA to ensure high-definition formats deliver reliable, consistent and dynamic viewing experiences across platforms.

In addition, Sonic recently released the world's first professional high-definition authoring and encoding systems, Scenarist 4 and CineVision. For more information on Sonic's comprehensive high-definition initiatives visit: www.sonic.com/HD.



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