The Blu-ray Disc-enabled and Windows Vista-compatible functionality is currently being integrated into Roxio's line of consumer retail and OEM applications such as Roxio Easy Media Creator, Roxio WinOnCD, and Roxio MyDVD. The Blu-ray Disc Technology Preview Kit is the latest in a series of high-definition initiatives by Sonic Solutions which began its pioneering work on the new formats over two years ago.
Sonic has taken the leading role in helping Hollywood and their authoring facility partners prepare for the launch of the new formats. Sonic founded the High Definition Authoring Alliance (HDAA) in 2005 and is the world's leading provider of tools and technologies vital in the production of the industry's first replicated discs to utilize advanced interactive modes for both Blu-ray Disc as well as HD DVD. In addition, Sonic has been working with consumer electronics (CE) manufacturers such as Broadcom who have licensed the company's technologies for use in its high-definition multi-function consumer electronics players.