Imation Corp's new proprietary ForceField scratch-resistant coating for Imation CDs and DVDs provides a long-lasting "memory protection" layer designed to resist the rigors of everyday life: scratches, dust, smudges and everyday wear and tear that can render a disc unplayable when not cared for or stored properly. But Imation's CDs and DVDs with ForceField protection have a revolutionaryscratch resistantcoating that provides the following benefits over standard uncoated discs:

Scratch and Scuff-Resistance means discs can withstand the rigors of everyday handling at home or the office, including skids across a tabletop or being cleaned with ordinary tissues or fabrics.

Anti-Static Dust-Resistance repels up to 100 times more dust than a standard uncoated disc, helping prevent playback skips caused by dust and debris. This eliminates the need for extra care when storing or carrying discs, or spending time searching for lint-free cleaning cloths.

Smear-Resistance allows fingerprints and surface smudges to be contained and easily wiped away - like the effects of car wax causing liquids to bead up rather than bleed and smear - reducing interference with disc recording and playback. Use any soft tissue, cloth or even a shirt sleeve to wipe the debris away.

www.imation.com/forcefield