The DVD starts with the premise that corporate video is the perfect way for wedding videographers to take their businesses full time with steady alternate revenue streams, and even refine and improve their craft. One thing Boeck makes clear from the beginning is that his company's corporate video DVD has no pretentions of covering the gamut of corporate and commercial video production. Rather, it explains how to book and pull off the kind of corporate video that makes the most sense for small companies with expertise in event video—"low-end" and "medium-end" work—while leaving "high-end" work for big production companies that have different sorts of resources and skills. According to Boeck, the possibilities in those low and middle markets are "huge."
Generally, what Boeck means by "low" and "medium" are training, sales, and educational videos for small companies. These may involve interviews or single-speaker shoots (possibly incorporating PowerPoint presentations or teleprompters), designed for internal use or for distribution to clients. Also in this category are short promotional videos, such as a promotional video for a golf course, shown here in its entirety, that's stylistically very similar to a bridal elegance video.
Corporate Video is generous with its video examples, in spite of long talking-head sequences (which, Boeck says, he's already broken up with graphics since the version I saw). Boeck talks at length about the few pieces of new equipment videographers will need to get into corporate work; and he discusses what kinds of new contacts and business strategies they should plan to adopt. He also goes into nuts-and-bolts issues, such as how to find and hire voice talent; how to integrate PowerPoint into video; the need to build a corporate website (and possibly a different company name and brand) that's distinct from your wedding site; and how to set and itemize your prices.
One of Boeck's overarching themes is "determining your client's needs." In this respect his insight is very instructive, beginning with the initial phone call (which you shouldn't let begin and end with "How much do you charge?"). Finally, Boeck offers his own notion of what makes a business successful. He offers, as mantra, "limit your failures," by which he means to only take jobs that are a good fit for your skills and the way your business is structured. It's a fitting final message to a well-structured and well-targeted DVD.