Sorenson Media Launches Squeeze Server On Premise, Becomes First Company to Deliver Enterprise Video Encoding Solution in Hybrid Cloud Model
Posted Mar 1, 2011

Sorenson Media today announced the immediate availability of Sorenson Squeeze Server On Premise, which brings the full power and functionality of the award-winning Sorenson Squeeze encoding engine directly to any existing enterprise server infrastructure to provide high-volume, high-quality encoding capacity.

Using Squeeze Server On Premise, all of an enterprise user’s video encoding workflow—from queues to video management and business rules—can be load-balanced through a single dashboard with a common set of APIs. Powered by the Sorenson Squeeze encoding engine, Squeeze Server On Premise also delivers the widest array of input/output format types, including H.264, Flash and WebM, and optimizes playback on any device through an array of expert-created custom presets. Deployment of Squeeze Server On Premise is straightforward, with ample documentation of REST-based APIs for generating XML or JSON code across any encoding function: job queuing, ingest, output, encoding.

With this release, Sorenson Media also continues its legacy of industry-first innovations. Specifically, Squeeze Server On Premise also works in conjunction with each of Sorenson Media’s cloud-based enterprise encoding solutions—Squeeze Managed Server or Squeeze Solution Pack—to create the first flexible hybrid solution that enables enterprise users to dramatically scale up their encoding and workflow capabilities on an as-needed basis.

“With Squeeze Server On Premise and our hybrid solutions, we have made it intuitive and seamless for major media organizations and other enterprises to augment their internal resources and capabilities with unrivaled encoding and transcoding power, whenever and however they need it,” said Peter Csathy, president and CEO of Sorenson Media. “This hybrid model empowers the enterprise to maximize previous hardware investments and benefit from all the power and flexibility of on-premise and cloud-based functionality, powered by industry-best Squeeze technology—saving our users considerable money and headaches.”

The Squeeze Solution Pack further accelerates high-volume online transcoding, offering unlimited scale with advanced server templates that can be configured to handle increased or decreased load in an automated fashion. Running Squeeze Solution Pack in a hybrid model with Squeeze Server On Premise gives enterprises never-before-seen flexibility to manage their video operations.

Sorenson Media’s hybrid solution leverages the company’s encoding expertise by providing users encoding presets optimized for specific devices as well as consulting services to help users optimize video for targeted devices and to ensure the most efficient workflows. Squeeze Server hybrid solution also enables companies with existing on-premise server capacity, staffing and other infrastructure already in place to take advantage of those resources, while eliminating the inconvenience and potentially massive cost of scaling internal resources up to meet short-term peak demand. The company’s hybrid solution drives efficiencies by minimizing the need for infrastructure expenditures, maximizing the effectiveness of on-premise capability and “future-proofing” video operations amid ever-growing video encoding complexity.

“This is really a new way of thinking about maximizing return on investment. Companies can use the server infrastructure they already have and grow their operations further in the cloud with a single, high-quality solution that is unique to Sorenson Media” said Csathy. “We’re breaking new ground here that goes well beyond encoding—we’re helping companies realize cost efficiencies on a massive scale by enabling them to trade significant investment associated with capital expenses (capex) for operational expenses (opex) that are flexible to the needs of the business at any given time.”

Pricing and Availability
Both Sorenson Squeeze Server On Premise and Sorenson hybrid solutions are available immediately. For more information about Squeeze Server On Premise, visit http://www.sorensonmedia.com/encoding-server/on-premise/. For information about Sorenson Media’s hybrid cloud solutions visit http://www.sorensonmedia.com/encoding-server/hybrid-cloud/

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