Sorenson Media Releases API for 360 Online Video Platform
Posted Mar 2, 2010

Sorenson Media today announced the wide release of the Sorenson 360 API, an application programming interface that enables developers and business clients to create scalable and stable custom video solutions with minimal coding, and to easily and intuitively integrate the industry's highest-quality video into their Web sites using the Sorenson 360 Video Delivery Network - Sorenson Media's re-imagined online video platform.

"Users will notice right away that we have built the Sorenson 360 API entirely around the developer experience," said Mike Flathers, CTO of Sorenson Media. "We have worked hard to develop the most flexible, intuitive and easy-to-use API anywhere, so developers can focus on creating and managing video assets how they want to, without the time-consuming hassles of excessive coding or messing with server-side infrastructure."

The interface provides users with access to the full range of Sorenson Media's Total Video Solutions, such as: the ease and singular high quality of client-side, browser-based encoding; the ability to intuitively capture, upload and manage user-generated content on their site; and intuitive encoding solutions that slash development time and enable full video functionality on any Web site, or Web-accessible application within hours rather than days.

"At its core, the Sorenson 360 API is a set of RESTful interfaces that interoperate seamlessly with the Sorenson 360 environment to maximize performance, scalability, flexibility and reliability for users," said Flathers. "By providing native language bindings on top of these RESTful interfaces, developers are free to work with objects native to the environment they are comfortable working within." The Sorenson 360 API, including documentation is available at

"Unlike other alternatives that make you set up a lot of your own infrastructure, the Sorenson 360 API and 360 service does all the hard work for you," said Derek Neighbors, co-founder of GangPlank. "It's extremely easy to install and set up, and functions immediately, so I'm up and rolling productively in very short order."

The Sorenson 360 API includes native bindings for all major developer languages, including .NET, JAVA, PHP and Ruby - allowing users to directly drop in code and access their video content.

"When I work with Sorenson 360 API, I'm up and running pretty much straight out of the box because of all the intelligent presets," said Jade Meskill, president and CEO of Integrum Technologies, a Phoenix-based custom development shop. "At the same time, because it's so easy to customize the video experience with the Sorenson 360 APIs using a language I use every day, I can get a product to market almost instantly. The Sorenson 360 API lets me do what I want to do how I want to do it; this is the most flexible product on the market."

Anyone with a Sorenson 360 account can begin using the Sorenson 360 API. The user simply downloads the native language binding of their choice and within moments, they are able to manage custom video content directly with their Sorenson 360 account. In addition to the native language bindings, the REST interfaces are fully documented on Sorenson Media's live API documentation server, where developers are able to immediately and directly test-drive the REST API's and view the results in real-time, giving them a clear understanding of how things work without ever having to write a single line of code.

The API includes three primary classes of resources:

* Account classes enable developers to establish, authenticate and dynamically interact with a Sorenson 360 accounts to provide specific levels of access to users.
* Asset management classes provide users with the ability to interact with uploaded video by tracking key metrics and controlling how and where video assets are displayed.
* Search-related classes provide methods for organizing assets into categories using tags, flags and metadata associated with particular video assets.

About Sorenson Media
Sorenson Media ( offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media's re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry's most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.