Sorenson 360 Video Publishing Platform Now Delivers Customizable Player, Security Options and Enhanced Workflow
Posted Jul 23, 2009

Sorenson Media today announced several significant video management enhancements to its Sorenson 360 Video Delivery Network (VDN), providing video professionals with the ability to more fully control the functionality and branding of the Sorenson 360 video player.

Users can now incorporate their own identities, including company logos, into Sorenson 360. Video professionals can also create unlimited players, and customize a variety of key settings for each player - from screen modes to content sharing and specifying a particular branded player for each video.

View a demo of Sorenson 360's new customizable video player at:

In addition, the update provides a seamless password-protected workflow. Video professionals can now use Sorenson 360 to manage and limit access to specific videos, using a separate password for each video. Sorenson 360's high-quality browser-based encoding capabilities have been further enhanced, enabling customers - many of whom already use the industry-leading Sorenson Squeeze encoding application - to even more quickly and easily encode video without the need to download or install additional software. This unique process harnesses the power of the Sorenson Squeeze encoding engine through the Web browser, provides video professionals more control over their online video assets, and significantly reduces encode and upload times.

"Our customers spoke, and our team quickly responded with these enhancements," said Peter Csathy, CEO of Sorenson Media. "Sorenson 360 users can now utilize the industry's highest-quality, easiest-to-use video publishing platform to leverage their brands across the Internet. Quite simply, our re-imagined and differentiated video publishing platform - which we call our unique video delivery network or VDN - now gives customers even more of what they have been asking for: the ability to brand their own video players and to securely share videos with their clients."

"The greatest benefit of Sorenson 360 is that it gives me total control of the quality of each video and the functionality of the video player," said Henry James, Web video producer at, a do-it-yourself repair Web site. James has already begun implementing the beta version of the new features. "The new customizable player includes a number of features that give me the ability to direct how and where each video is being published. In particular, being able to control the availability of the embed code is extremely useful."

Today's announced enhancements mark another significant milestone for Sorenson 360, and strengthen Sorenson Media's tradition of continuous industry-leading product innovation for video professionals. Since its introduction in May 2009, the Sorenson 360 VDN has quickly gained a reputation for unparalleled quality, control, ease-of-use and affordability as an all-in-one hosted service that serves as a complete Internet video solution for video professionals, small- to medium-size businesses and other creators and distributors of video content.

"Only Sorenson 360 features the power of client-side encoding and the Sorenson Squeeze encoding engine, which video professionals recognize as resulting in the highest possible video quality," Csathy added. "Video professionals also can take solace in Sorenson Media's 14-year track record of innovation and strength as a company and service provider, qualities essential for video professionals looking for a company to entrust their prized video assets."

About Sorenson Media
Sorenson Media ( offers comprehensive, award-winning video solutions that empower customers to easily and affordably access and deploy the highest-quality video across the Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry's most widely used video codec, which today enables mobile devices and other consumer products to playback the largest selection of video on the Internet. Since its inception in 1995, Sorenson Media has been instrumental in mainstreaming Internet video, and is committed to dramatically improving the online video experience for content creators and consumers alike.