Roxio®, a division of Sonic Solutions® (NASDAQ: SNIC), today announced Roxio Burn, an intelligently styled, lightweight software application that addresses the primary burning needs of Windows 7 and Vista users. With its unique ‘Desktop Icon' user interface, Roxio Burn enables consumers to efficiently and effectively perform frequent burning activities, such as copying a data or audio CD and backing up files to optical disc, with simple drag, drop, and click actions.
Roxio Burn is part of a new generation of applications and services from Roxio that are the result of a design-led development initiative. The elegantly designed products, which are based on extensive usability testing, make digital media tasks extremely accessible and provide consumers a fun and intuitive environment in which to work.
"We estimate that common recording tasks are performed by consumers hundreds of millions of times each year," said Matt DiMaria, general manager, Roxio. "Roxio's User Experience team has taken a fresh design approach to make performing these tasks both easy and enjoyable. Roxio Burn is an essential complement to the built-in OS media functionality that will delight Windows 7 and Vista users with its original form, reliability and responsiveness."
Roxio Burn automatically appears on the desktop whenever a disc is inserted into the optical drive and allows users to perform activities such as copying an audio CD or burning files to a data disc. The unique desktop icon approach also makes it more convenient then conventional burning applications or the Operating System; for example, to burn files to a disc, users simply drag and drop files onto the icon and click the Burn button. In addition, in the case of large files, Roxio Burn will automatically span the files across multiple discs. A video overview of the application is available at: http://www.roxio.com/go/oem.
Roxio Burn is expected to be available shortly on PCs from major manufacturers. The application is part of a new range of products from Roxio for Windows 7 and the emerging Touch-Screen and Netbook PC segments.
Roxio enables consumers to easily manage, share, and enjoy personal digital media content and conveniently access premium Hollywood entertainment from a broad range of connected devices. A wide array of leading technology companies and developers rely on Roxio applications, services and technologies to bring innovative digital media functionality to next-generation devices and platforms.