LightScribe Direct Disc Labeling Technology Hits Five-Year Milestone
Posted Jan 30, 2009

LightScribe Direct Disc Labeling today announced its five-year milestone, with an expanded base of over 100 licensees that highlights broad adoption of LightScribe's CD/DVD labeling technology and reflects enthusiastic customer response worldwide. Over 115 million LightScribe-enabled drives have shipped to date and LightScribe represents approximately 40% of worldwide DVD writer sales with the installed base growing at approximately five million drives a month. Additionally,over one million visitors a month are viewing LightScribe's Design Center and downloading Template Labeler, label designs, and Windows and Linux software development kits.

LightScribe -- a laser DVD/CD label burning technology found in many popular brands of DVD/CD burners, laptops and PCs -- gives people the ability to easily burn silkscreen-quality photos, graphics, images and text directly onto LightScribe CDs and DVDs. A simple title printed in normal mode will typically take a couple of minutes. A fuller disc image will take approximately 15-20 minutes. LightScribe CDs are available in gold, red, orange, yellow, blue and green.

LightScribe Direct Disc Labeling technology is now being incorporated by over 100 personal computer, optical drive and media manufacturers, software developers, and media and hardware brands worldwide, including:

"Over five-years since the initial public announcement, LightScribe users have creatively personalized their digital content and, for businesses, improved impressions serving their commercial interests," said Kent Henscheid, marketing manager for LightScribe. "In the last several years, LightScribe streamlined its software environment to broaden accessibility for developers, and we now see applications well beyond single-user computing, including content duplication and numerous vertical markets. Following key business goals of broad adoption and technology simplification throughout its life cycle – coined as 'burn/flip/burn' - LightScribe is a success story in driving complex technology to consumer ease-of-use and affordability."

LightScribe-enabled CDs, DVDs, software, desktops, notebooks, aftermarket optical disc drives and duplicator systems are available at major retailers worldwide, as well as through most leading online stores.