Despite the Ramp of Blu-ray Drives, DVD Burners Will Continue to Be the Leading Volume Product Until 2012, According to IDC
Posted May 14, 2008

Overall PC market growth, driven by portable PCs, will give the worldwide CD/DVD market a moderately positive outlook in 2008 and lead to increased demand for slim drives. Despite the ramp of Blu-ray drives, DVD burners will continue to be the leading volume product until 2012. However, as the PC market's adoption of DVD burners becomes saturated and increasingly commoditized, Blu-ray adoption will accelerate in 2009 and Blu-ray drives will become the majority of the total market value in 2012.

"DVD burners will remain the bread-and-butter business for ODD vendors," said Wolfgang Schlichting, research director, Removable Storage at IDC. "Despite Blu-ray's win over HD DVD in the format war, Blu-ray drive adoption will be limited in 2008 because of their high price and only moderate consumer interest."

Other market highlights includes:

IDC's study, Worldwide Blu-Ray, DVD, CD, and Other Optical/Removable Storage Drive 2008–2012 Forecast and Analysis (IDC #211992) analyzes the worldwide Blu-ray Disc, HD DVD, CD-ROM, DVD-ROM, CD-R/RW, combo, and DVD-Rec drive markets. Market value, unit shipments, drive prices, regional analysis and market share are provided. Additionally, unit shipments are analyzed and forecast by slim versus half-height form factor.