Mac Users Now Able to Burn Blu-ray with Primera
Posted Apr 1, 2008

Primera Technology, Inc., the world's leading manufacturer of CD, DVD, and Blu-ray Disc duplication and printing equipment, today announced an agreement with Charismac Engineering, Inc. for disc burning software that runs on Apple, Inc.'s Mac OS X v10.5 Leopard operating system. Beginning April 1, 2008, Primera will include Charismac's new Discribe v6.0 software in all Bravo-Series and XR-Series Disc Publishers.

Discribe v6.0 has been completely rewritten from the ground up in Universal Binary Code for optimal performance on all current Mac platforms. It runs natively on both Power PC and x86 (Intel)-based Mac computers.

Discribe v6.0 has a new user interface that is more intuitive and easier to navigate. An extensive list of most-requested features from previous versions is included such as support for Blu-ray(TM) Disc media. Blu-ray Disc is the new, world-wide industry standard for delivery of high-definition video and other large data files.

"Primera is proud to sell more Mac-compatible automated disc publishers than any other company in the world," said Mark Strobel, Primera's Vice President of Sales and Marketing. "We recognize the importance of this market to our industry and are pleased to keep our Mac customers on the cutting edge of Mac operating system technology with Discribe v6.0."

For Primera units purchased before September 1, 2007, a limited-time upgrade price of just $149 is available for single drive units (Bravo SE, Bravo II and Bravo XR) and $225 for dual-drive units (BravoPro and Bravo XRP). Primera units purchased after September 1, 2007 qualify for a free upgrade. For more information or to order, click here.