Following on the heels of rival Avid Technology's previous announcement to pull from NAB 2008, Apple Inc. announced today that there will be no Apple Inc. booth on the expo floor of NAB 2008.
Apple Inc. told TV Technology magazine on Thursday, February 7, 2008 that they'd not be attending NAB 2008.
According to TV Technology, Apple's departure from NAB 2008 comes as part of the company's decision to pursue other ways to reach out to its customer base.
"Apple is participating in fewer trade shows this year," said Apple spokesman Anuj Nayar. "Often there are better ways to reach our customers. The increasing popularity of our retail stores and Apple.com Web site allows us to directly reach more than 100 million customers around the world in innovative new ways."
When asked if they intended to return to NAB 2009, Apple officials declined comment.