Continuing Education: Marketing Secrets of the Wedding Vendor Superstars by Steve Yankee
"Marketing Secrets of the Wedding Vendor Superstars," a marketing seminar, was presented by EventDV columnist and Video Business Advisor founder Steve Yankee to the Buffalo chapter of the Association of Bridal Consultants earlier this year. He created a DVD of the presentation and is marketing it to wedding professionals who need help with their marketing (which is the majority of people in our industry, from the comments I hear).
Yankee’s Superstars DVD is chock-full of information and easy to watch at only 48 minutes long. The DVD combines footage of Yankee speaking at the podium, mixed in with PowerPoint presentation slides. The group cutaway shots remind you that he's speaking to an audience. His tips are simple enough that everyone can begin to apply them right away.
Yankee gives you four secrets to achieving bridal business success. He explains why you are the secret ingredient in your business, and what you can do to market yourself, rather than the products or services you offer. Personalization in your website and other company materials is also very important, he says. He gives tips on building name-recognition and becoming a "center of influence" in your industry or geographical area. Yankee also has four magic words to help you grow your business (I won't give them away here). Marketing Secrets of the Wedding Vendor Superstars sells for only $32.95, which is a bargain for the valuable tips you'll pick up by watching this DVD (VBA members save an additional 20%), and why I highly recommend you order your copy today! When I go to wedding association meetings to hear a speaker, I have to get dressed up, usually drive more than one hour just to get there, pay for parking ($10-25) and pay for dinner ($25-$50 or more), and then drive an hour back home again; not to mention the cost of gas and my time away from home! Order Yankee's Secrets DVD and you'll get to attend his seminar without even leaving your house.
In addition, I highly recommend that you subscribe to Steve Yankee’s Weekly Video Tips. Every Monday morning, Weekly Video Tips subscribers receive a free video business or marketing tip they can use right away to start, grow, or manage their production business. Not only that, but when you sign up for free, you can also receive Yankee’s "99 Hot Tips," which gives you insider tips to supercharge your video production business.
While you're signing up for Weekly Video Tips, check out membership in the Video Business Advisor. The yearly membership is only $97 year or $12.95 a month. You will get more than your money’s worth.
To order Marketing Secrets of the Wedding Superstars, go to www.videobusinessadvisor.com or click here.