Microboards Technology Expands Disc Printer Offering
Posted Jun 4, 2007

Microboards has announced an expanded solutions offering encompassing economical disc printers for entry-level professional publishing. The enhanced offering will directly complement its flagship GX publisher product, and will cater to a number of new customers – including small/home office, independent recording, and other small professional services organizations.

John Westrum, Chief Technology Officer, comments: “The expansion of our offering is in line with Microboards enhanced hardware and consumables strategy, and our objective to remain the leading solution provider in the disc duplication industry. In short, our purpose is to offer the market at large, and our extensive customer base, a substantially more compelling, unique and comprehensive range of printers - without moving away from our core focus which still remains end to end optical disc publishing.”

“The change in our offering is in line with customer feedback and requirements as well as the exponential growth in the optical recording arena.” Says Westrum: “The last year has seen the successful launch of the GX-1 disc publisher for entry level recording & printing for both Mac and PC. Now our regular interaction with our reseller base indicates that the next step is providing a product that reaches an even wider base of users.”

The two products, a manually fed GX Disc Printer, and a 50-disc GX Disc Autoprinter, will street at $695 and $1095, respectively. Simultaneously, Microboards is announcing a price reduction on the GX Publisher, which combines printing and recording into a single unit. With the GX Publisher’s new street price of $1495, the three printing solutions represent the best value in the industry. All three feature high-resolution, photo-quality inkjet printing and include label design software and a starter kit of media and ink. And the cost-per-disc in consumable (ink) cost remains the lowest in its class by as much as 60%.

The broad offering that Microboards brings to optical users is split into two core components, hardware and consumables. And although still focused around providing the high quality Taiyo Yuden recordable media and tower duplicators for stable, quality duplication, the offering has been expanded to include a complementary range of printing and publishing products to meet a broader set of customer requirements.

“Our accumulated expertise from the past 14 years enables us to offer products that meet the needs of a wide range of people” says Westrum. “Anyone can benefit from in-house control of disc publishing jobs. Not only can they customize content and labels, users also find that they can better ensure quality, up-to-date versioning, and control costs and inventory. That’s a pretty powerful combination.”

www.microboards.com