Imation Introduces Industry's First Water-Resistant, Inkjet Printable Blu-Ray Media
Posted Feb 21, 2007

Imation Corp, a worldwide leader in removable data storage media, today announced the world's first inkjet printable and water-resistant Blu-ray media. Optimized for professional disc duplication, users can record high-definition video, gaming, data and other content on Imation Inkjet Printable BD-R Media with AquaGuard technology, then print water- and smear-resistant graphics and text right on the disc's surface. The discs are compatible with Blu-ray disc players and recorders, including the Primera Bravo XR-Blu Disc Publisher and the Bravo SE Blu, the world's first automated burn and print devices to support high-capacity Blu-ray media. Imation Inkjet Printable Media with AquaGuard technology also is ideal for reliable business backup of high-capacity digital files.

"Imation's Blu-ray media with AquaGuard technology is the perfect disc," said James Milligan, General Manager, Commercial/OEM Division, Imation Corp. "We've designed each side of the disc for professional use. The data side features high capacity and scratch resistance. The inkjet printable side allows for creation of custom, water-resistant printed images and text. When used with Primera's industry-leading disc publishers, users can quickly and easily create high-quality, cutting-edge Blu-ray disc projects with ease."

Imation's Inkjet Printable BD-R discs with AquaGuard surface are ideal for a variety of advanced applications such as the creation of high-definition video recordings, game development for systems like PlayStation® 3, and the post production of digital movies. Capable of storing up to 25GB of digital files, the media's AquaGuard technology offers a brilliant white, smear- and water-resistant inkjet printable disc surface for professional disc prints. Featuring proprietary nanoparticle technology, the AquaGuard coating grips and holds ink to lock designs in place, unlike standard inkjet media that easily smears when exposed to moisture. Additionally, Imation's innovative AquaGuard technology is a 2007 CES Innovations Design and Engineering Awards Honoree.

"Adding Imation's AquaGuard surface to Blu-ray disc media is a technology breakthrough," said Mark Strobel, Vice President, Sales and Marketing, Primera Technology. "Users who have been quick to adopt Blu-ray technology know that the media is ideal for a variety of high-capacity applications. A water-resistant, inkjet printable surface for the discs ensures that media produced with Primera's Bravo XR-Blu and Bravo SE Blu Disc Publishers will continue to have a high-quality, professional appearance even when exposed to the elements." Primera Technology, Inc. is the world's leading manufacturer of automated disc publishing equipment.

Imation Inkjet Printable BD-R Media with AquaGuard technology is now shipping to authorized Imation distributors for a manufacturer's suggested retail price of $24.99 for a single disc with jewel case. Primera also sells the media with its Blu-ray-enabled disc publishers.

www.imation.com

www.primera.com