WEVA Ambassador Program Offers “TV Commercials” To Local Videographers Associations Nationwide
Posted Jan 16, 2007

To promote the benefits of professional wedding videography and help educate brides at the local level, Wedding & Event Videographers Association International (WEVA) is distributing "TV commercials" to local videographers associations nationwide - a free service of the new WEVA Local Association Ambassador Program.

As reported in the latest issue of Wedding & Event Videography Resource Guide, the new Ambassador Program was announced this past fall in Boston, MA during the NPVA 20th Anniversary Celebration, where Roy Chapman chairman of WEVA International presented the National Professional Videographers Association with the WEVA Chairman's Award honoring the NPVA's 20-year history of industry achievements.

NPVA co-founders Joyce and Joe Bertolami and current president Richard Talmage accepted the inscribed plaque, which reads "Presented to National Professional Videographers Association, Honoring NPVA's 20th Anniversary 1986-2006, In recognition and appreciation of 20 years of dedication, commitment, education, and service to the wedding and event video industry."
Also present from WEVA for NPVA's special celebration were John Zale WEVA's Director of Educational Development, WEVA Wedding & Event Videography Hall of Fame inductees Kathy and Al Ritondo of Personal Touch Video, and Natalie Neal of Glass Slipper Productions producer of WEVA-TV's "Nat Chat" series who was introduced as the new Ambassador Program's national director.

The NPVA is the oldest continuously operating professional videographers association in the United States, serving members in Massachusetts and throughout New England. As the association's website notes, the NPVA is "dedicated to continuous development of our professional skills, the sharing of knowledge and resources, and a rigorous code of professional ethics."

In presenting the Chairman's Award, Chapman recalled, "it was through the outstanding efforts of Joyce Bertolami (also a WEVA Hall of Fame inductee) that enabled the formation of the WEVA Local Association Development Committee over a decade ago." Bertolami served for several years as co-chair of the WEVA committee, which for more than 10 years has provided support to local videographers associations and individual videographers wishing to start local associations by offering free start-up manuals and materials, development consultations, and direct program content.

The next international meeting of the Local Association Presidents Council will be held at the WEVA 17th Annual Wedding & Event Video Expo in August 2007.

To kick off the launch during NPVA's anniversary celebration, Chapman presented the association leadership with copies of five professionally produced TV commercials showing the power of wedding videography that were submitted by five local videographers associations (including the NPVA) that participated in last year's "Local Association TV Commercial Shoot-Out"—a concept developed by WEVA for the WEVA EXPO 2006 Battle of the Videographers program.

The new commercials have already been uploaded to the NPVA website to promote professional videography throughout the New England area. NPVA's webmaster, Michael Kolowich said the five, 60-second commercials can be viewed individually or consecutively. "It's exciting to know that WEVA's efforts in professional development education have made this special video content possible for the websites of local associations around the country. The commercials are being distributed through the new Ambassador initiative, and the first-round of new WEVA Ambassador events for local associations begins in February 2007," said Neal.

In researching and developing the original concept of the "TV Commercial Shoot-Out" as a competition category for the 2006 WEVA EXPO, WEVA's John Zale said independent local associations around the country were contacted by WEVA.

"They were very excited about the promotional opportunities and the industry-wide recognition. And, they were not unhappy to know that some very cool prizes, would be awarded to the winners, including a Grand Prize of $1,000.00 in gift certificates for new video gear of their choice. The 2006 Grand Prize for the best commercial was won by the Greater Philadelphia Videographers Association (GPVA). We're looking forward to another exciting 'TV Commercial Shoot-Out' among Local Associations again this year for WEVA EXPO 2007."

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