Advanced Media Introduces Blu Ray DVD Optical Discs
Posted Dec 5, 2006

Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is among the first optical disc manufacturers to introduce the new Blu-Ray media in the United States. The company is now shipping the blue laser format RIDATA HD DVD-R media and Blu Ray disc availability is scheduled for the first quarter of 2007.

A Blu-Ray disc holds up to five times the storage of a normal DVD with 25GB of capacity on a single-layer. It also has three times the transfer rate of a normal DVD for fast recording of large amounts of data. To truly imagine the capacity of a Blu-Ray disc consider that it can store 25 million pages of text that is approximately 83,000 300-page books. It has more than five times the capacity of a current red laser DVD. A Blu-Ray disc will store over 4.5 hours of high-definition (HD) video or about 11.5 hours of standard-definition (SD) video on a 25GB disc. Blu-Ray technology will begin offering multi-layer discs, which should allow the storage capacity to be increased to 50GB (25GB per layer) in the fourth quarter of 2007 simply by adding more layers to the discs.

Taking advantage of its highly developed manufacturing processes, Ritek was able to develop an inorganic dye type for Blu-Ray. Using a special Flexible Manufacturing System (FMS) process, Ritek can quickly respond to customers' demands in the shortest time possible. The company leverages this competitive advantage to provide the newest products at affordable pricing and to continue its leadership position in the optical media industry. Compared to current DVD technology, Blu-Ray offers state-of-the-art picture quality as well as superior features and functionality. Multiple audio and video streams, up to 7.1 channel surround sound, and user-friendly graphical interfaces are just a few of these advancements. In addition to the 25GB, single-layer Blu-Ray product, Advanced Media will introduce RIDATA-brand 50GB dual-layer Blu-Ray and 15GB single-layer Blu-Ray-RE by 4th quarter 2007.

A Rewritable BD RE version of Blu Ray discs is also expected in 2007. The RIDATA Blu-Ray-R disc is packaged in a single jewel case, and will be available through selected retailers, RIDATA distributors, and at various online outlets. As with all RIDATA products, it is competitively priced.

www.ritekusa.com