Avid to Demonstrate Intel Mac Support and Blu-ray Workflow at DV Expo
Posted Nov 7, 2006

Avid Technology, Inc. today announced that it will participate in the DV Expo (Booth # 611), taking place from November 14 - 17 at the Los Angeles Convention Center. During the show, Avid will demonstrate new technology for independent content creators, including Avid Media Composer software running on Intel-based Macs; and Avid Studio Toolkit - the first set of tightly integrated, industry-leading software applications (Avid 3D, Avid FX, and Avid DVD by Sonic) to offer simultaneous DVD and Blu-ray Disc authoring.

The company will also showcase the Avid Liquid system at its booth - a solution for event videographers and video enthusiasts who are looking for DVD authoring, surround-sound audio processing, and thousands of effects in one, integrated application. DV Expo Special Guest Presentation On November 16, at the Avid booth, award-winning Independent Filmmaker Joe Eckhart will discuss the workflow he's used on various films using Avid Xpress Studio. Eckhart is co-founder of the Film Emporium, a motion picture company in Los Angeles, and producer/director/editor of "Nice Guys," as well as the forthcoming film A Happy Death, starring Chevy Chase, Jay Mohr, and Adam Rodriguez. He will share his experiences making low-budget feature films using Avid tools, talk about the potential benefits of the Blu-ray format for independent professionals and demonstrate how to output a film to Blu-ray disc.

In the days leading up to the convention, DV Expo will host the following training sessions for content creators interested in learning the basics of Media Composer software, and/or how to create and use effects in the Media Composer system. Sessions are as follows:

For more information on how to register for DV Expo and attend the Avid Media Composer classes, visit: http://www.dvexpo.com/conference/avid.jhtml.