Primera Ships World's First Blu-ray Disc Duplication System
Posted Jun 21, 2006

Primera Technology, Inc. the world's leading developer and manufacturer of automated CD/DVD disc publishing equipment,today announced that it has begun shipments of the Bravo XR-Blu Disc Publisher. Bravo XR-Blu is the world's first automated burn-and-print device to support new high-capacity Blu-ray Disc (BD) recorders and media.

Shipping of the unit coincides with announcements this week from other Blu-ray Disc content and equipment providers such as Sony Pictures Home Entertainment, Sony Electronics, and Samsung Electronics. Along with its built-in robotics and full-color direct-to-disc inkjet printing, the Bravo XR-Blu incorporates Pioneer Electronics (USA), Inc.'s new BDR-101A Blu-ray Disc/DVD Recorder. Blu-ray-enabled recording software based on technology from Sonic Solutions, the leader in Digital Media Software, is included to provide a complete and professional BD publishing solution. Recordable BD-R printable-surface media for the XR-Blu is being provided by TDK Electronics Corporation.

As the first automated system to use BD technology, the Bravo XR-Blu is expected to be used in a wide variety of cutting-edge applications in business, government, military, medical, banking, insurance, back-up and archival, high-definition video, digital movie post production, and more.

The initial release of the Bravo XR-Blu utilizes single-layer discs to store up to 25 gigabytes of data. An upgrade will be available shortly after launch that will allow dual-layer media, which stores up to 50GB of data per disc. Since up to 50 discs can be loaded into the Bravo XR-Blu at a time, this gives a total native capacity of up to 2.5 terabytes of data that can be published in a single session. Blu-ray discs utilize shorter wavelength blue lasers in order to store far more data than any other optical disc technology commercially available.

The Bravo XR-Blu is connects via USB 2.0 to any PC running Windows XP/2000. The Bravo XR-Blu recording and mastering software was written using AuthorScript Data Backup with BD Support from Sonic Solutions. It supports both Blu-ray and DVD±R media. SureThing CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.

A unique feature of the Bravo XR-Blu is the built-in blue LED array that illuminates the interior, making it simple to view operation. All supplies replenishment is accomplished from the front panel, allowing the unit to be placed almost anywhere on a desk, a shelf or on a countertop. Two units can be stacked vertically to effectively double capacity and throughput. An optional rackmount kit is available for a standard 4U, 19" wide rack.

The Bravo XR-Blu sells for US $5295 (MSRP). The Bravo XR-Blu is sold in more than 85 countries through its XR-Series Certified by Primera Resellers and Distributors.

www.primera.com