Primera Announces Bravo XR-Blu Disc Publisher
Posted Feb 6, 2006

Primera Technology, Inc. has announced its Bravo XR-Blu Disc Publisher. Bravo XR-Blu is the world's first automated burn and print device to support new high-capacity Blu-ray Disc recorders and media.

Along with its built-in robotics and full-color direct-to-disc inkjet printing, the Bravo XR-Blu incorporates Pioneer Electronics (USA), Inc.'s new BDR-101A Blu-ray Disc/DVD Recorder. Blu-ray enabled recording software based on technology from Sonic Solutions, is included to provide a complete and professional Blu-ray Disc publishing solution.

The initial release of the Bravo XR-Blu utilizes single-layer discs to store up to 25 gigabytes of data. An upgrade will be available shortly after launch that will allow dual-layer media, which stores up to 50GB of data per disc. Since up to 50 discs can be loaded into the Bravo XR-Blu at a time, this gives a total native capacity of up to 2.5 terabytes of data that can be published in a single session. Blu-ray discs utilize shorter wavelength blue lasers in order to store far more data than any other optical disc technology commercially available.

As the first automated system to use Blu-ray technology, the Bravo XR-Blu is expected to be used in a wide variety of cutting-edge applications in business, government, military, medical, banking, insurance, back-up and archival, high-definition video, digital movie post production and more.

The Bravo XR-Blu is fast and easy to set up and use. It connects via USB 2.0 to any PC running Windows XP/2000. The Bravo XR-Blu recording and mastering software was written using AuthorScript Data Backup with BD Support from Sonic Solutions. It supports both Blu-ray and DVD+/-R media. SureThing CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.

A unique feature of the Bravo XR-Blu is the built-in blue LED array that illuminates the interior, making it simple to view operation. All supplies replenishment is accomplished from the front panel, allowing the unit to be placed almost anywhere on a desk, a shelf or on a countertop. Two units can be stacked vertically to effectively double capacity and throughput. An optional rack mount kit is available for a standard 4U, 19" wide rack.

The Bravo XR-Blu sells for US $5995 (MSRP). It is expected to begin shipping in April 2006 and will be exhibited in Hannover, Germany, at CeBIT from March 9-16, 2006. Primera is located in Hall 1, Booth D77. Primera's products are available in more than 85 countries through its Authorized Resellers and Distributors.

www.primera.com