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Continuing Education: Wedding Day Edits--The Ultimate WOW Factor DVD by Picture This Productions
Posted Jan 17, 2005 - July 1999 [Volume 8, Issue 7] Issue Print Version     Page 1of 1

Welcome to the first installment of Continuing Education, a column dedicated to reviews of educational material for the event videographer. Specifically, what we're interested in here is educational material created by actual event videographers that's intended to help you improve your own product, but may not be readily accessible through the typical retail channels.

In other words—and in keeping with EventDV tradition—the educational material we'll cover is created by those who know what they're talking about because they're out there in the real world, doing it themselves.

For this, the inaugural installment, we take a look at the educational materials created by Picture This Productions of Tulsa, Oklahoma.

The first time I had the pleasure of meeting Picture This' Mark and Trisha Von Lanken was at WEVA Expo in Las Vegas. I found them both to be cordial and sincere people. Their presentation style is very soft-spoken and straightforward. It's no surprise that the training DVDs that they offer come across the same way.

When I was able to sit down and watch the four DVDs offered by this WEVA Creative Excellence Award-winning husband-and-wife team, Wedding Day Edits-The Ultimate WOW Factor intrigued me the most. This DVD, with a commentary track by Trisha, features six actual same-day edits (SDEs)—five weddings and one corporate event, plus a 10-minute behind-the-scenes featurette showing just what is involved in setup and production. Each SDE ranges from 3-8 minutes in length, Trisha smoothly explaining each step of the process. These aren't just samples of gorgeous videography and well-paced editing—the DVD itself is a remarkable playbook illustrating what to do and what not to do.

Wedding Day Edits poses all the right questions. For example, why is this shot in slow motion? Why did they make that shot black & white? What is essential to include in the SDE? What's the best method of cataloging your footage for swift access by the editor in those crunch hours (or minutes) between the ceremony and presentation at the reception? What will you need to be able to edit on location and on time?

Included with the Wedding Day Edits DVD is a four-page printed insert offering additional production and marketing suggestions. Here's just a taste: Pre-planning, pricing, selling tips, equipment and personnel requirements, plus the all-important Back Up Plan.

This DVD is a must-have for every wedding and event videographer considering adding the Same Day Edit to his or her repertoire!


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