The company also is preparing to roll out LightScribe gold-background CDs and DVDs with a new coating that enables faster label printing, as well as color-background LightScribe CDs/DVDs in Q2. Engineering samples of the new LightScribe media are being showcased this week during CES in Las Vegas at Verbatim's Booth #36049, South Hall 4.
When Verbatim LightScribe media is combined with the LightScribe-enabled drives and software licensed by Hewlett-Packard Company (HP), consumers can use the same optical disc drive laser to burn content to the data side of the disc and create a silkscreen-quality label on the other side of the disc.
The LightScribe media coating was developed by Verbatim's parent company, Mitsubishi Kagaku Media Co., Ltd., (MKM) in collaboration with HP. As key backers of LightScribe technology, Verbatim and MKM are leveraging their expertise in optical technology to deliver the new LightScribe 16x DVD-R media, even faster label printing and more color choices.
Current LightScribe drive owners will be able to take advantage of the new media by updating their LightScribe system software. In addition to the current gold color, the new coating technology used on Verbatim's next-generation LightScribe CD and DVD media will enable the discs to be produced with vibrant new jewel-toned background colors such as yellow, green, and orange.
With its all-in-one approach to burning and labeling CDs and DVDs, LightScribe technology is being used by a growing number of home, office and mobile users. Now they can print professional-looking labels on the CD or DVD discs they create wherever they go -- without the need for a printer, ink cartridges or adhesive paper labels.
According to HP, 2.5 million LightScribe-enabled drives were shipped in the first six months following the January 2005 launch. NPD reports that LightScribe-enabled drives represented a record 18.8 percent of the US retail market sales for aftermarket PC DVD burners in October 2005. Consumers will be able to identify Verbatim LightScribe media through the LightScribe logo found on the packaging and in the hub of every disc.
Verbatim LightScribe 16x DVD-R discs and higher-speed media will be available in Q1 2006 with an estimated street price of $39.99 for a 30-pack spindle.