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Thought Equity Motion Creates Innovative Footage Licensing Models to Accommodate Emerging Media
Posted Aug 28, 2008 Print Version     Page 1of 1

Thought Equity Motion, the world leader in providing access to high quality film, video and music content, today announced a new pricing and licensing offering that gives emerging media, corporate and consumer customers access to high quality footage priced for their projects.

The offering consists of tailored "stores" featuring select, fully cleared footage with pricing and licensing based on its intended use. For example, emerging media producers can create online video ads using top notch footage from the "Web Store" - with clips at $49 for web resolution.

Now everyone can tap Thought Equity Motion's unsurpassed library of high quality footage that professional producers have relied on for years.

"We still provide rights managed footage and unparalleled service to film, television and advertising professionals - that will never change," said Thought Equity Motion CEO and founder Kevin Schaff. "We recognize, however, there are new, rapidly growing market segments using video. We're offering licensing and pricing to fit how video is being used today, from online advertising to unbudgeted projects such as social networks. It used to be a small budget meant you were limited to low-quality clips, usually shot by amateurs. Now there's no need for emerging media content creators to sacrifice quality just because they have a limited budget."

As dollars shift away from traditional to emerging media, the growing number of creatives producing videos is driving unprecedented demand for content. Always at the leading edge of the market place, Thought Equity Motion developed the new licensing and pricing model specifically to meet the exploding demand for video created by emerging media.

Recent studies support the company's predictions for rapidly expanding video consumption. Research firm eMarketer forecasts online video-ad spend alone will more than quadruple by 2013, when total ad spend will reach $3.4 billion. Local online video ads make up 34% of this spend and often have production budgets of just a few hundred dollars. Thought Equity Motion's Web Store is the perfect fit for creators working on web advertising with limited budgets.

Inside www.thoughtequity.com , professionals can make purchases just as they always have using stores within Thought Equity Motion's established website. In addition, visitors will find three new stores custom-designed for those producing Web, Corporate Communications and Presentation projects. The stores' simplified pricing and streamlined licensing allows automated purchase and immediate download.

The Web Store is for any Web project, ranging from local and national online ads to websites and more. All clips are $49 for web resolution.

The Corporate Communications Store offers footage for trade event videos, internal digital networks, and corporate training videos among other uses. Clips are available at all resolutions, including high definition (HD).

The Presentation Store was created for unbudgeted projects, such as PowerPoint presentations, podcasts, blogs and more. Footage clips are $20 or $32, based on resolution.

"At Thought Equity Motion, we've always looked at things differently. We started by offering the world's largest collection of high production value footage to industry professionals. Now we're empowering the new wave of content producers. By providing everyone access to the best quality footage, we're helping our customers do what they do best - create," added Schaff.


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