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Sorenson Media Launches Cloud-Based Sorenson Squeeze Server to Enable High-Volume Video Encoding for Enterprises, Developers and Other Content Creators
Posted Nov 2, 2010 Print Version     Page 1of 1

Sorenson Media today announced the immediate availability of Sorenson Squeeze Server, a customizable and scalable video encoding solution that enables enterprises, post-production facilities, developers and video professionals to encode the highest-quality video quickly and efficiently in a secure, cloud-based environment.

Squeeze Server enables customers with a need for high-volume encoding solutions to apply the award-winning encoding power and flexibility of Sorenson Squeeze. Built on Amazon Web Services infrastructure – but easily integrated into any third party infrastructure provider – Squeeze Server relies on dedicated instances to provide efficient processing of video, eliminating worries about data pipelines being clogged by the demands of multiple other high-volume users. Squeeze Server also comes with a 99.9 percent uptime guarantee as part of Sorenson’s Service Level Agreement (SLA) in addition to full customer support.

“For the enterprise, web developers and any other video professionals with high volume needs, Squeeze Server is the answer to the often painful prospect of tackling multiple encoding jobs—a cost-effective alternative to spending a fortune on data center-based hardware, software development and ongoing maintenance,” said Peter Csathy, Sorenson Media’s CEO. “Squeeze Server turns all that on its head by offering our customers the ease of setup and use and the benefit of our proven video encoding expertise in the cloud. We also give our customers the peace of mind of knowing that we’ve covered all the bases in supporting the widest array of formats, while utilizing only officially sanctioned and licensed codecs. We solve the pain of encoding and publishing the highest quality video – that is our job, so that our customers can focus on growing their business.”

Sorenson Squeeze Server users have access to all of the fundamental functionality of the gold-standard video encoding application Sorenson Squeeze, including advanced pre-processing filters and a broad selection of formats, including Flash, H.264 and WebM. Squeeze Server provides complete control to the user by using Sorenson Media’s intuitive developer APIs, which enable users to easily create automated workflows to maximize throughput while maintaining control of the video quality. Through the APIs, users can also automatically publish their encoded videos to a host of destinations, such as a content delivery network (CDN), a network folder, a website or any number of locations simultaneously.

Squeeze Server users also benefit from additional native features that make encoding and publishing videos online easier:

  • Seamless integration with the Sorenson Media Preset Exchange, a built-in feature that provides users time-saving downloads of code for “video encoding recipes” or presets. The presets in the Exchange have been created by top industry video compression experts, thereby providing developers who implement Squeeze Server with direct access to parameters used by seasoned encoding professionals to get the best quality out of their encoding processes. For instance, encoding presets optimized for the Apple iPad were available in the Preset Exchange on the day of the device’s launch.

  • Vid.vu, the company’s new, just-for-video, URL shortening service. Exclusive to Sorenson Media customers and announced in October 2010, Vid.vu can either automatically generate short URLs, or users can create custom URLs to permalink pages with built-in protection again malware, phishing scams and spam, as well as detailed video analytics.

  • Full integration with the Sorenson 360 online video platform, which offers an intuitive content management interface; custom, HD-quality players; in-depth video metrics and many other tools that give Squeeze Server users unique publishing functionality.

“Squeeze Server marks the next big milestone for Sorenson Media’s legacy of pace-setting innovations in online video creation, management and publishing,” Csathy said. “For 15 years now, our customers and partners have trusted us for feature-rich video encoding and publishing. Squeeze Server embodies our commitment to maintaining that trust in a new generation of cloud-based services. We have hundreds of thousands of customers, and a significant number of them have been asking us for a high-volume server-based product. I am pleased to say that Squeeze Server is the product they have been looking for. This product represents a logical extension of our existing portfolio of highest quality differentiated video encoding solutions.”

Pricing and Availability
Sorenson Squeeze Server is available immediately. Pricing for Squeeze Server begins at $499 per month for each dedicated server instance with the ability to scale as needed. Each subscription to Squeeze Server also includes a complementary account for the Sorenson 360 online video platform.

About Sorenson Media
Sorenson Media ( http://www.sorensonmedia.com ) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise, video professionals and small-to-medium organizations to easily and affordably encode, manage and deliver the highest-quality video online. Since 1995, Sorenson Media has been at the forefront of bringing online video into the economic and cultural mainstream. As video rapidly proliferates online, businesses of all sizes rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs.

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