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Sonic Unveils CineVision 2.0 World-Class Cinematic Encoding System
Posted Apr 12, 2007 Print Version     Page 1of 1

Sonic Solutions, the leader in digital media software, today unveiled CineVision 2.0, a major upgrade to the company's professional encoding system that has been enhanced to tackle the complex encoding challenges of next-generation Blu-ray Disc (BD) and HD DVD optical disc formats. The latest version sets a new standard for control and workflow efficiency with a range of features and enhancements including the integration of best-of-class Digital Vision image enhancement technologies, advanced segment-based editing functionality with multi-take capabilities, and dual-format legalization control.

CineVision 2 also further improves encoding quality of all three next-generation HD video codecs: H.264 (AVC), VC-1, and MPEG-2. Sonic will be demonstrating CineVision 2 at NAB (Stand SL4314), April 16th to the 19th in Las Vegas Nevada.

CineVision 2.0 will be released in May as a full workstation featuring all codecs and tools; single codec product configurations will also be available. "To keep pace with the growing demands of our high-definition services, it is critical that the tools we use are not only extremely proficient, but also allow us to work more efficiently," said Jeff Huang, VP of New Media at Elektrofilm Digital Studios. "With CineVision 2.0, Sonic is not only releasing an outstanding application, but perhaps more importantly, they are applying their deep understanding of all aspects of the high-definition title workflow to deliver a solution that empowers us to increase productivity so that we may better serve our clients' needs."

CineVision 2 has been optimized for professionals requiring comprehensive support for a wide range of input types, including QuickTime, AVI, and DPX image sequences. As part of Sonic's collaboration with advanced digital media application developer Digital Vision, CineVision 2.0 now also incorporates Digital Vision Optics (DVO), a collection of resolution-independent, software-based image enhancement tools. With the inclusion, compressionists will be able to fine-tune image quality including reducing unwanted electronic noise and increasing picture sharpness during the encoding process. Becoming the first application in its class to offer a multi-take system for advanced segment editing, CineVision enables users to save significant time by making changes to a particular segment without having to re-encode an entire feature.

In addition, CineVision 2.0 supports full legalization of all aspects of Blu-ray Disc and HD DVD video encoding including the ability to encode a single file for dual-format output. CineVision 2.0 also allows users to modify more encoding parameters including adaptive quantization, black level normalization, and maximum quantization control. "Encoding demands are escalating as title capacity has begun to increase for HD DVD and BD title releases.

To meet the industry demands of quality and quantity, CineVision 2.0 is arriving at exactly the right moment with its streamlined workflow and hyper-quality enhancements," said Rolf Hartley, senior vice president and general manager of Sonic's Professional Products Group. "CineVision is the right platform for content creators who need the very best asset encoding and a refined workflow to maximize their HD authoring business potential immediately."

CineVision 2.0 is part of Sonic's Scenarist Workgroup, a comprehensive collection of interoperable applications that enable major motion picture studios and professional authoring facilities to efficiently encode, author, proof, and release Blu-ray Disc and HD DVD commercial titles that feature high-definition video and rich interactivity. In addition to CineVision 2.0, the Workgroup also features Scenarist BD Edition and Scenarist HD DVD Edition, Sonic's professional authoring solutions for next-generation optical disc formats that offer maximum playback compatibility and complete cell-level control for standard and advanced interactive content development. The Workgroup also includes as well Scenarist Designer PS 2.0 for streamlined HD DVD and BD menu creation.


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