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Primera Technology, Inc., the world's leading developer and manufacturer of CD, DVD, and BD duplication and printing equipment, today announced its Bravo SE Blu Disc Publisher. Instead of producing Blu-ray discs one at a time, the Bravo SE Blu automates the entire burning and printing process. An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in Pioneer BDR-101A Blu-ray Disc/DVD Recorder. After recording, each Blu-ray Disc is individually inkjet printed direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20 discs per job can be produced automatically and hands-free.

Typical applications include high-definition video, digital movie post production as well as game development for the Sony PlayStation 3 (PS3). PS3 is scheduled to be introduced in November 2006 and supports only Blu-ray disc media for all new high-definition games. T

he Bravo SE Blu is fast and easy to set up and use. It connects via USB 2.0 to any PC running Windows® XP/2000. Bravo SE comes equipped with PTPublisher(TM) SE duplication software. Developed by Primera and powered by Sonic Solutions, PTPublisher SE offers a complete, professional disc duplication solution that is easy to use. It supports both Blu-ray Disc and DVD+/-R media. SureThing(TM) CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.

The Bravo SE Blu Disc Publisher is priced at US$2995 MSRP and is available immediately through Primera's resellers and distributors in more than 85 countries.