Compatible with HD DVD capable recorders and set-top players, Memorex HD DVD-R discs can record up to 15GB of digital content, up to 75 minutes of HD-quality video, or about 7 hours of standard DVD-quality video, depending upon method of encoding used. The HD DVD format uses new state-of-the-art, blue-violet laser technology to support HD broadcasts and video recording and also serves as a high capacity back-up medium for data and photo storage from PCs and servers. Memorex HD DVD-R media can record and preserve the digital quality of HD broadcasts, including enhanced 7.1 channel surround sound, brilliant widescreen aspect ratio, high resolution 1080i picture, and content-rich interactive features.
Memorex will also bring rewritable HD DVD-RW media to the retail market in the fourth quarter of 2006. Memorex is a portfolio brand of Imation Corp, which boasts the world's only modular manufacturing facility for the production of both HD DVD and rival format Blu-ray discs. Memorex is a contributing member of the DVD Forum, which supports the HD DVD format, as well as the Blu-ray Disc Association, which supports the Blu-ray format.
In June, Memorex announced retail availability of its Blu-ray recordable (BD-R) and rewritable (BD-RE) media. Availability and Pricing Individually packaged Memorex HD DVD-R media is now shipping to select retail locations, with a suggested retail price of $19.99.