Imation DVD+R DL media can store up to 8.5GB of data, which equates to four hours of DVD-quality video or 16 hours of VHS-quality video. Imation DVD+R DL media maintains playback compatibility with existing DVD video players and DVD-ROM drives, according to Imation, but requires a dual-layer burner to record. The new media achieves a higher capacity by using a dual-layer DVD+R system with two thin embedded organic dye films for data storage, which are separated by a semi-reflective layer and a spacer layer.

Imation DVD+R DL media will be available through authorized Imation distributors, resellers, and retailers in Q4 2004. Imation will offer its double-layer DVDs in single jewel cases, multi-pack jewel cases, and movie video boxes.