"DVD burners will remain the bread-and-butter business for ODD vendors," said Wolfgang Schlichting, research director, Removable Storage at IDC. "Despite Blu-ray's win over HD DVD in the format war, Blu-ray drive adoption will be limited in 2008 because of their high price and only moderate consumer interest."
Other market highlights includes:
- DVD burners continue their race to become a commodity market. Aggressive volume manufacturers will continue to drive down the price, pushing technology leaders out of the mainstream optical disc drive (ODD) market.
- Blu-ray disc (BD) won the format war over HD DVD, but similar to DVD and DVD burners, Blu-ray will need a three- to five-year ramp to reach mass-market volumes. New affordable BD-ROM drives will lead the way for the BD format's adoption.
- More than 100 million Blu-ray drives will ship worldwide in 2011, IDC forecasts.
IDC's study, Worldwide Blu-Ray, DVD, CD, and Other Optical/Removable Storage Drive 2008–2012 Forecast and Analysis (IDC #211992) analyzes the worldwide Blu-ray Disc, HD DVD, CD-ROM, DVD-ROM, CD-R/RW, combo, and DVD-Rec drive markets. Market value, unit shipments, drive prices, regional analysis and market share are provided. Additionally, unit shipments are analyzed and forecast by slim versus half-height form factor.