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Consumers Want 3D TV, but Don't Want to Pay for It
Posted Oct 3, 2009 Print Version     Page 1of 1

According to a recent In-Stat (http://www.in-stat.com) survey, consumers are interested in receiving 3D in the home. Those who have seen three or more 3D movies in the theater are more interested than the general respondents as are those who own Blu-ray players. It is not surprising that respondents in those groups would be more interested, as these traits indicate movie buffs.

Unfortunately for consumer electronics manufacturers, about 25% of those who are at least somewhat interested in having the ability to view 3D content at home are unwilling to spend extra on a 3D TV. Another 43% want to spend $200 or less on the new TV. The situation is similar with Blu-ray players in that 31% of respondents who were at least somewhat interested did not want to spend more for a 3D Blu-ray player. Another 33% want to spend less than $50 for a 3D Blu-ray player over a 2D player. In-Stat expects the price differential for 3D products will be higher than the aforementioned amounts at product introduction, so few consumers are likely to buy 3D equipment until prices decline.

Heartening for the movie studios, 67% of respondents at least somewhat interested in 3D at home are willing to pay more for a 3D version of a Blu-ray disc over the 2D version. Most of them want to pay less than $5 but studios are happy that they are at least willing to pay for 3D.

With more equipment and content becoming available and consumer interest in place, 2010 will be a good year for 3D.

Make sure you look for In-Stat's upcoming report, "3D Coming to a Home Near You" coming soon to In-Stat's Multimedia Broadband Services research located online at: http://www.instat.com/catalog/Ccatalogue.asp?id=288.

About In-Stat
In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat's tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.

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