The unveiling of next-generation authoring capabilities for the professional video market is the latest in a long series of high-definition initiatives by Sonic Solutions, which began its pioneering work on next-generation formats over two years ago. Sonic has taken a leading role in helping the industry make a smooth transition to the new high-definition optical formats, spearheading the High Definition Authoring Alliance (HDAA) in 2005 to prepare Hollywood and their authoring facility partners for the rollout of BD and HD DVD titles. More recently, Sonic announced an extension to the Alliance with the formation of an Advisory Group (HDAA AG). Comprised of top-tier computer and consumer electronics companies, the HDAA AG will collaborate with the HDAA to ensure high-definition formats deliver reliable, consistent and dynamic viewing experiences across platforms.
In addition, Sonic recently released the world's first professional high-definition authoring and encoding systems, Scenarist 4 and CineVision. For more information on Sonic's comprehensive high-definition initiatives visit: www.sonic.com/HD.