"Our customers wanted all the components in Adobe Production Studio to be available on both the Macintosh and Windows platforms," said John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe. "We listened and believe that an innovative new cross-platform video suite, anchored by powerhouse releases of Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects, will really shake up the industry."
Adobe Production Studio creates an ef.cient post-production work.ow enabling creative professionals to move smoothly between the full range of post-production tasks while remaining focused on their creative vision. The product combines Adobe's award-winning applications, including Adobe After Effects for compositing, effects and animation, Adobe Premiere Pro for non-linear editing, Adobe Encore DVD for DVD authoring, Adobe Photoshop, Adobe Illustrator, as well as the time-saving work.ow enhancements offered by Adobe Dynamic Link. Dynamic Link eliminates the need for rendering when moving motion graphics and visual effects from Adobe After Effects to the real-time HD, SD, and DV editing environment in Adobe Premiere Pro and Adobe Encore DVD.
Adobe Soundbooth is designed to enable creative professionals to produce high-quality audio. Offering the ability to quickly record, edit, and customize audio and music for web and video production, Adobe Soundbooth makes the delivery of pristine sound tracks fast and ef.cient. Adobe Soundbooth will take the place of Adobe Audition in the next version of Adobe Production Studio. Adobe Audition will continue to be developed for audio professionals as a stand-alone product for Windows.
"At Turner Studios Post, we are constantly modifying our workflows to gain the greatest ef.ciency while maintaining the highest quality and most creative end results for our clients," said Ken Brady, director of technical operations at Turner Broadcasting Atlanta. "Supporting all of the Turner Entertainment Networks means we have to remain .exible and, most importantly, productive. Adobe Production Studio coming to the Apple platform moves us one step closer toward realizing an internal goal of having just one workstation per editing suite, with all of the creative tools available that our operators need. The tight integration of the components in Production Studio is a model that our editors really enjoy."
Adobe video technologies--including Adobe Production Studio, Flash Media Server for streaming interactive media applications and Flash Video for easy video playback across the Internet--are having a profound impact on how broadcast and video content is being distributed. Today, thanks to Adobe's Emmy-award winning Flash Video software, television shows such as Lost, Desperate Housewives, Grey's Anatomy and Friday Night Lights are being delivered online, while the technology also powers the video capabilities of social networking sites like YouTube and MySpace.
The next version of Adobe Production Studio for Macintosh and Windows is expected to be available in mid-2007. Adobe Production Studio as well as Adobe Premiere Pro, Adobe Encore DVD, and Adobe Soundbooth will be available for Intel-based Macintosh computers; the next releases of Adobe After Effects, Adobe Photoshop, and Adobe Illustrator will be offered as Universal Binaries for the Macintosh. Adobe Production Studio and all its components will continue to be available for the Windows platform.